December 18, 2022 — JPG (JPEG?), GIF (JIF?), PNG (PING?), SVG, WebP! Too many formats! What’s the difference and which one should you use? Once you’ve picked one, how do you “optimize” it?

We’ll answer all of that and give you confidence in your image choices!

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October 30, 2020 — We’ll talk about practical resources and advice that beginners to seasoned veterans can use to improve their content and their perception to their audience.

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April 5, 2017 — With so many options in WordPress to edit and display your images, it can get confusing – “How can I rotate my image?” “How can I display my images in rows and columns?” Learn how to use the built-in tools and other plugins to upload, edit, and quickly display your images. You will also learn how to ensure those images look good when shared on social media.

February 7, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. The only difference is that now people aren’t talking at cafés or bus stops; they’re tweeting about your company and leaving reviews on the Internet.

That means a positive reputation can take you farther than ever… and that a few bad reviews can sink your sales overnight.

Unfortunately, most business owners and marketers don’t know what it takes to establish and grow a positive online reputation. In this short workshop, we will discuss why you should care what others on the Internet are saying about you, and the best ways to cultivate a positive image.

Presentation Slides »