November 20, 2016 — The Yoast SEO for WordPress plugin is the best SEO (Search Engine Optimization) solution available on WordPress and has over 32 million downloads to date. For the novice, using it out-of-the-box is a great step forward in their SEO efforts. For more experienced users, it’s time to move beyond the built-in recommendations and to optimize their site like an expert.
In this talk, I’ll briefly explain that effective SEO is based in data and is deliberate and measurable, and define the often misunderstood “keyword” and how they as relevant today as ever. I’ll then give specific ways web managers/masters can apply keyword and content strategy to the Yoast plugin.
We’ll cover the most common and important elements: page titles, meta descriptions, robots meta, Open Graph, page copy (briefly — it’s a big topic), headings, and multiple focus keywords (for Yoast Premium users). For each of these elements you’ll get a definition and specific recommendations for length, structure, keyword usage, and why it’s important, and the expected result.
December 11, 2015 — Council meetings sit empty until a road closes, a subway schedule changes, or property taxes increase. Suddenly, meetings are packed with concerned residents. It’s often too late by that time. Use WordPress.com as an interactive digital communication tool to engage the public before meetings are crowded. Incorporate the public’s voice in your local planning process with simple steps outlined in this session.
July 17, 2015 — Hands on Session, in der wir an einem Beispiel durchspielen, wie man seine Seite ganz konkret für Google fit machen kann, ohne dass man direkt alles über den Haufen schmeißen muss. Weniger ist mehr. Und so zeigt Martin, mit welchen Tricks man 80% des Erfolges mit 20% der Arbeit erreichen kann.
May 16, 2015 — Does your content strategy support ranking well for keywords that drive traffic to your site? The function of a search engine is to deliver relevant results to their users (your potential readers & customers). Each time a user searches on Google, they have the potential to click through to hundreds of thousands of answers to their query. That’s a lot of competition. Keyword mapping helps define which search queries your site answers best. We’ll begin with an overview of the keyword mapping process, then discuss how apply a keyword map in WordPress to create a framework for your content strategy.