December 20, 2019 — Being the CMO (chief marketing officer) of Artbees, I have been in the center of all marketing activities in Jupiter WordPress theme that has formed its 130000 user-base in the last 5 years. I’d like to share my experience of using lean methodology in all the marketing strategies we have employed in Artbees. In this talk I will explain the foundation of Lean methodology, the concept of feedback trio and and how it has inspired lean marketing. In the second chapter I will explain the 8-step model used in lean marketing. In the third chapter I will talk provide 12 lean practices to market a WordPress theme. Following is the questions I will seek to answer in this talk: – What is and what is not marketing? – What is Lean Marketing? – How to use Feedback Trio to evolve a product? – What are 8 critical steps to follow in every Lean marketing campaign? – What is a good metric? – How to do experiment in Lean Marketing? – What to do when a campaign fails? – What is the state of a healthy marketing campaign? – What are the ways to reach virality? – How to exert affiliate program to reach virality? – What is the role of your public image in Lean Marketing? – How to put licensing into use as a growth factor for your theme? – What are Growth Hacking tips for WordPress theme producers?

March 18, 2017 — Agile practices such as Scrum, and Lean practices such as Kanban, have become some of the biggest buzzwords in tech, and are top keyword in job descriptions. But they’re also frequently misunderstood, and constantly argued about online, which can make them seem intimidating and confusing. They can affect everything from how you write code, to how you organize your work, and how you relate to your customers. I can’t cover everything about them in a single talk, but I can explain some core Agile and Lean concepts, and how to go about trying them out in a way that can maximize their benefits while minimizing risk and disruption to your work. I’ll share insights from hard-won experiences bringing Agile and Lean practices to several different companies and consultancies where I’ve worked. While some of these practices are tremendously beneficial for WordPress work, others can cause confusion, and even harm if you try to suddenly force them into a typical WordPress development environment. I’ll do Q&A with the audience through most of the talk, as every workplace has unique challenges, and I want to make sure the talk addresses what’s on people’s minds and the challenges they are dealing with, whether they’re issues with difficult customers, deadline pressures, too many bugs, project management difficulties, etc.

Presentation Slides »