December 18, 2022 — WordPress provides a platform with low barriers to entry for anyone to build a website for almost any purpose. This Lightning Talk suggests how WordPress enables youthful creative minds to explore, grow, and earn.

December 18, 2022 — Learn how to use WordPress and Zapier to plan and schedule social media posting.

December 15, 2022 — Learn more about improving SEO on WordPress websites.

Topics include:
– why SEO for your business
– competitive keyword analysis to understand why certain websites are ranking
– mistakes to avoid during development

December 3, 2022 — Learn all about images on the web! Topics include current formats, how browsers load images, and upcoming formats.

Start with a review of image formats commonly used on the web today: JPEG, GIT, PNG, SVG, and WebP. Find out what each format is good for, as well as when and how to use them.

Then dig into the surprisingly complicated loading process of pages and images in the browser and the implications for site optimization.

Finally, dive into newer formats like AVIF, JPEG XL, and WebP2, and how to begin using those in your projects.

December 1, 2022 — This lightning talk explains the efficiencies of Google Tag Manager and shows how it helps to improve data and event tracking for WordPress websites. Learn more about best practices for setting up Google Tag Manager.

November 28, 2022 — In March 2022, Google announced the end date of the current version of Google Analytics. (commonly referred to as GA-3/Universal Analytics) This lightning talk invites you to begin learning more about Google Analytics 4 and explains how to collect the data you’ll need to make year-over-year comparisons.

November 27, 2022 — Using core blocks in a custom site helps streamline development and keep the customer’s cost down, but it can also give clients too much ability to break a carefully crafted design.

This lightning talk is for anyone developing WordPress sites for clients or WordPress themes for the public. Learn more about the various ways of customizing core Gutenberg blocks in order to keep a site’s administrators and content editors within the guard rails established by the designer.

November 23, 2022 — Two years ago, this spekaer had never heard of a WordCamp, Meetup, Wapuu, or GitHub. She was too intimidated to touch or edit a website, let alone explain digital accessibility.

As many of her friends were retiring, hear how she started an unexpected, yet fulfilling new chapter which will hopefully inspire you.

November 7, 2022 — This talk explores how commerce has evolved, the trends we are witnessing in customer behaviors and expectations, and how merchants — and those who support them — can adapt to the new normal by meeting their customers where they are.

The lines between the physical and digital worlds have converged, impacting the ways in which commerce operates. The shopping experiences that customers want and expect are dramatically different than before.

Consumers expect to purchase whenever they want, from anywhere in the world, and in their preferred local payment methods. How do merchants — and the agencies and developers that support them — adapt to a digital-first and borderless world?

October 19, 2022 — This lightning talk explains the importance of internationalization in WordPress, and why it’s essential for themes and plugins. Learn how to make themes and plugins translatable, with practical tips and real code samples.