October 5, 2018 — Own your journey in the tech skill rollercoaster: This talk is a prompt to get you to own your space in the tech world, embrace change and learn to love the journey.
Managing remote small teams (without going crazy): Black Studio is a company born in 2002 and from the very beginning, the staff has been working remotely. In this talk, the founder provides some lightning tips about how to successfully manage 30+ projects at the same time, while keeping (almost completely) your mental health.
Freelancers! Don’t Freak Out!: In this talk I share my favourite quotes from my guests.
I expand on them.
And hopefully you learn from them, smile at them, nod knowingly at them or feel inspired by them.
February 25, 2018 — This track consists of five short sessions focused on Blogging and Social Media.
Use These 5 Basic Blogging Skills to Rock Instagram
Don’t be intimidated by Instagram. Many of the core tools used grow a successful blog also apply to this social channel. You’ll walk away from this session with 5 strategies you can use to skyrocket your success
How I Repeatedly Broke my WordPress Site – and How I Cleaned-up The Mess
What happens when you start building your site without considering what you want it to do? What happens when your web hosting company is part of the problem?
We’ll look at a real-life example of how to make wise choices while planning your site, what can happen when you don’t make the best choices – and how to clean up the mess, regardless of who or what caused the problems.
As our example, we’ll look at what happened when a simple site evolved into a WordPress site, and what happened while trying to get them to play well together.
This journey will be both fun and educational. No experience required!
WordPress Redirect Links: Your New Best Friend for Influencer Marketing
WordPress redirects are a much underused tactic in marketing campaigns. At NTEN, we gave unique addresses to partners in a marketing campaign, which allowed us to track the web traffic that came from them. That info not only helps us make better decisions about marketing partners but is also really useful to share with the partner as a win, so we can keep them engaged and more likely to keep sharing. This small piece of WordPress tech can have a huge impact.
Proper Care and Feeding of Trolls
Many bloggers don’t worry about trolls. “I’m not big enough to attract a troll,” I’ve been told. If you’re thinking of that combative person who hides behind a fake name or anonymous profile, spewing insults and political rants, that’s only one of many kinds of trolls. In reality, a troll can be a family member, a friend, or a passionate person who believes they are saving the world from your lies.
Whatever troll you’ve attracted to your blog, it can be stressful and be distracting for both you and your readers. In this session, I’m going to share the steps I take to protect myself from a trouble maker.
Counting down: What not to forget when you launch your website
You’ve completed the famous five-minute installation of WordPress, customized a theme and published some content, but now what? We’ll cover the essentials of launching a professional site with WordPress, and some helpful tools for quality control, SEO, security, webmaster tools, analytics, monitoring, and maintenance.
November 15, 2017 — How often do you change your website? It’s a valid question! We’ve just finished a little refresh here at ZEAL and it got me thinking about the people I meet weekly who want to get a brand new website or even a little website refresh themselves. I also meet people who are building their own sites with WordPress or Wix or even our builder software who just don’t know why it’s not converting customers.
I’d really urge you to think about the following, either as someone who is refreshing their own site or considering hiring someone to do it for them.
These are really the basic 7 reasons why sites don’t convert. Of course, there are loads more reasons but look at these ones first!
June 5, 2016 — Why switching to WordPress Coding Standards will make you a better developer by Dave Green
WordPress Coding Standards have been around for a while, yet many developers don’t write code with them, let alone know they exist. This was the case with me until September 2015 when I made the switch, and now I wish I’d dived in earlier! In this talk I’ll explain what they are, how they will help you write better, cleaner and more secure PHP code and why you should be using them for all WordPress projects.
See the slides for Dave Green’s Talk Why Switching WordPress Coding Standards will make you a better Developer
Be a better developer with code review by Philip John
Code review may sound boring – as developers we want to *write* code, not read someone else’s. But if there’s one thing we must do as developers it’s continually learn, and code review is one of the best ways to do that. This talk will help you improve as a developer by talking about code review, what it is, and how it can improve the security, scalability and readability of your code.
Building a SaaS product in WordPress by Elliot Taylor
Last year Elliot put his focus from his agency business onto developing his product business YoGrow. The talk will discuss some of the benefits of moving to a product business and how YoGrow uses WordPress and WooCommerce as a foundation.
April 19, 2016 — This lightening talk will be for those who are looking for ways to optimize their existing WordPress site or planning to start a new WordPress site on the right foot! I’ll be covering helpful tips to keep in mind when creating new content for your WordPress. Making your site google bot friendly, optimizing content with keywords and more!
April 17, 2016 — Lightning Talk: Since there are mostly single column text layouts out there Phillip wants to remind us, that we can design themes with multiple columns and make it work responsively across browsers. He will show us examples of how to make it work.