June 26, 2019 — Rather than waste money on magazine ads and coupon books, you’ve invested in a website to promote your business. I’m sure it’s a beautiful site. You might even get some traffic. Congratulations!
Is that traffic beneficial? Are your marketing efforts actually working? Is it helping grow your business?
I’d like to show you what you can do to better understand traffic to your site. I’ll explain the different ways you can measure your site. I’ll show you which are helpful, and which are distractions. In fact, we’ll start to develop a digital measurement plan for your website (and your business).