October 13, 2023 — This developer-oriented talk offers advice from an SEO expert for setting up a WordPress site for SEO success.

October 20, 2021 — SEO advice always seems to be changing! This talk suggests 2021 best practices to get more traffic (and better business) from your SEO efforts. Learn what WordPress sites need to get the most love out of Google.

Presentation Slides »

June 30, 2021 — This SEO workshop explains how to determine if prospective customers are searching for you online–or perhaps searching for what you have to offer.

December 29, 2020 — Have you ever launched a website only to return to find some annoying SEO has come after you and destroyed it? Has some obnoxious marketer bugged you for lots of little changes- outside the client’s scope and budget? I’m sorry. That might have been my fault. Let’s work together to help our clients. I’ll share my secrets on setting up a WordPress site for SEO success. While this won’t guarantee SEO results, it will set up your clients for optimal Google love.

November 18, 2020 — A website should be more than a brochure. It should be able to do something that helps grow your business. What should it accomplish? How can you get more visitors to accomplish that goal? These are the questions you need to answer before you begin to spend a dime, or even your time, on marketing. In this workshop, David Zimmerman, a 12-year web marketing veteran, will run through a couple of examples and show you how to determine what your website can do for your business and how that affects your marketing strategy. Using examples from Philadelphia-area non-profit organizations, you will be able to apply the lessons you learn to market your non-profit better through your website.

November 12, 2020 — Learn how to set up a WordPress site for SEO success.

Have you ever launched a website only to later discover that some annoying SEO followed after you and subsequently ruined your good work? Have you ever had the experience of some obnoxious digital marketer bugging you for lots of small changes – outside the client’s scope and budget?

That might have been my fault. This talk explains how we can work together to help our clients.

August 22, 2020 — Have you ever launched a website only to return to find some annoying SEO has come after you and destroyed it? Has some obnoxious marketer bugged you for lots of little changes- outside the client’s scope and budget? I’m sorry. That might have been my fault. Let’s work together to help our clients. I’ll share my secrets on setting up a WordPress site for SEO success. While this won’t guarantee SEO results, it will set up your clients for optimal Google love.

June 7, 2020

August 5, 2019 — You know the cliche about the reign of content- especially for search engine success- so I won’t repeat it. The problem: you have a boring business and can’t write content. Or, maybe, you are unable to get any of your content approved by difficult brand managers or lawyers.

Let me show you my process for coming up with topics for impossible companies and boring topics. I’ll show you strategies to get this content approved- by even the most persnickety members of your team. I’ll even give you some tips to make sure this content helps grow your SEO campaign in a way you never thought you’d see. As a bonus, I’ll help you produce content that will stand the test of time- even as Google moves toward voice searches.

Takeaways:

What makes content “good”?
Strategies to overcome boring industries or topics
Strategies to overcome difficult (legal/regulative) topics

Presentation Slides »

June 26, 2019 — Rather than waste money on magazine ads and coupon books, you’ve invested in a website to promote your business. I’m sure it’s a beautiful site. You might even get some traffic. Congratulations!

Is that traffic beneficial? Are your marketing efforts actually working? Is it helping grow your business?

I’d like to show you what you can do to better understand traffic to your site. I’ll explain the different ways you can measure your site. I’ll show you which are helpful, and which are distractions. In fact, we’ll start to develop a digital measurement plan for your website (and your business).