‘optimization’ Videos

  • Drew Wilde: Website Optimization Through Quality Experimentation

    Drew Wilde: Website Optimization Through Quality Experimentation

    WordCamp Toronto 2017Speaker: Drew Wilde

    October 19, 2017 — I talk about quality experimentation methodology, overcoming fear and ideas about how to generate experiment ideas. My intended audience is small to medium size businesses with functioning sites that are looking to improve through increased conversion.

    Presentation Slides »

  • Michelle Foolen: Hoe voorkom je veel gemaakte SEO fouten?

    Michelle Foolen: Hoe voorkom je veel gemaakte SEO fouten?

    WordCamp Nijmegen 2017Speaker: Michelle Foolen

    October 19, 2017 — Het hebben van een mooie website betekent niet dat je automatisch ook veel bezoekers hebt. Hierbij komt SEO als tak van sport kijken. Hoe kun je je website het beste optimaliseren zodat je goed gevonden wordt in Google? In deze lightning talk worden veel gemaakte SEO fouten besproken en tips gegeven die je rankings aanzienlijk kunnen verbeteren.

  • Brecht Ryckaert: Speeding Up WordPress

    Brecht Ryckaert: Speeding Up WordPress

    WordCamp Nijmegen 2017Speaker: Brecht Ryckaert

    October 15, 2017 — In deze talk gaan we over de mogelijke oorzaken van een trage front- en/of backend in WordPress. We nemen de tools door waarmee we de vertraging kunnen analyseren en vervolgens gaan we bekijken welke optimalisaties er kunnen worden uitgevoerd. Dit zowel binnen WordPress (plugins en best practices), binnen de bestandsstructuur van de webserver en door middel van extra lagen (cachingservices).

  • Анна Ладошкина: Как помочь пользователю быстрее увидеть ваш сайт

    Анна Ладошкина: Как помочь пользователю быстрее увидеть ваш сайт

    WordCamp Moscow 2017Speaker: Anna Ladoshkina

    September 30, 2017 — Анна расскажет о том, что такое воспринимаемая производительность, или perceived performance, и как заставить пользователя поверить, что ваш сайт «летает», даже если это не так.

    Поговорим о метриках, способах оптимизации, о том, почему высоких показателей в тестах трудно достичь и что можно сделать уже сегодня на живом проекте для улучшения пользовательского опыта, не «сломав при этом мозг»!

  • José Antonio Esteve: WPO para WordPress

    José Antonio Esteve: WPO para WordPress

    WordPress Meetup MurciaSpeaker: José Antonio Esteve

    September 24, 2017 — WPO son las siglas de Web Performance Optimization (optimización del rendimiento web, en español). WPO es un término que se maneja en marketing en buscadores para desarrollar estrategias SEO, desde que Google anunció la importancia de la velocidad de carga de la web en el posicionamiento.

    Enlaces disponibles en http://www.wpmurcia.org/

    Presentation Slides »

  • Andy Crestodina: Building Better Mousetraps- A Content-based Approach to Conversion Rate Optimization

    Andy Crestodina: Building Better Mousetraps- A Content-based Approach to Conversion Rate Optimization

    WordCamp Chicago 2017Speaker: Andy Crestodina

    August 30, 2017 — This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. And it begins and ends with content. Andy has helped plan more than 1000 websites over the last 16 years. For the first time, he will show the process for conversion optimization through content.

    • Why most websites fail today, according to 12 years of research
    • How and where to use the two kinds of evidence
    • How to create a conversion map that guides visitors thoughts and action

    You’ll leave with new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact.

  • Pablo López: Los 10 mandamientos del WPO

    Pablo López: Los 10 mandamientos del WPO

    WordCamp Madrid 2017Speaker: Pablo López

    May 16, 2017 — “¿Tu página web en WordPress va a pedales? ¿Quieres que tu página web cargue rápido? En esta charla veremos cómo optimizar tu WordPress y todo lo que lo rodea para volar, aplicando diferentes técnicas de WPO (Web Performance Optimization).

    La velocidad a la que carga un sitio web está convirtiéndose en un factor importantísimo tanto para la experiencia de usuario como para el posicionamiento SEO, ya que los buscadores penalizan webs lentas y benefician a las que cargan más rápidamente.”

    Presentation Slides »

  • Drew Wilde: Website Optimization Through Quality Experimentation

    Drew Wilde: Website Optimization Through Quality Experimentation

    WordCamp San Diego 2017Speaker: Drew Wilde

    May 14, 2017 — Web optimization can be daunting, especially for WordPress users managing their own sites. However, optimization doesn’t have to be scary! It can be slow, iterative and worthwhile for all experience levels. As long as you understand why we optimize, overcome the fear, and follow best practices it’s possible to learn and grow from optimizations strategies, both large and small. WordPress is the place to be for web optimization.

  • Heiko Mamerow: Datenkompression

    Heiko Mamerow: Datenkompression

    WordPress Meetup BerlinSpeaker: Heiko Mamerow

    January 28, 2017 — Mein Vortrag vom 26.01.2017 beim WP Meetup Berlin über Datenkompression. Als praktischer Leitfaden für den Einstieg gedacht. Für alle, die ein wenig mehr Performance auf ihre Internetseite bringen wollen. 🙂

    Presentation Slides »

  • Tom Shapiro: Power SEO for Your WordPress Website

    Tom Shapiro: Power SEO for Your WordPress Website

    WordCamp Boston 2016Speaker: Tom Shapiro

    August 14, 2016 — Search Engine Optimization (SEO) has evolved through the years. Whether updated webmaster guidelines from Google itself, or the introduction of Google RankBrain, Accelerated Mobile Pages (AMP), Rich Answers, and Real-Time Penguin Updates, Google continues to change and offer new challenges. This ain’t your grandma’s SEO!

    Understand the factors that drive organic rankings and learn the most effective strategies for SEO success today and into the future. Uncover what it takes to secure more organic traffic to your website through superior technical implementation, off-the-beaten-path keyword & topic research, crazy creative content strategies, and the integration of SEO with branding, neuromarketing, social marketing, and PR.

    Presentation Slides »