June 21, 2020 — Without a solid understanding of an audience’s likes, dislikes, and problems, it’s too easy to miss the mark with content. This talk explains how to create brand personas, and how to use personas in projects and content creation.

Presentation Slides »

September 20, 2015 — How to create a website that doesn’t suck (using SMART objectives, personas and wireframes).

Set S.M.A.R.T Objectives for your personal or business WordPress site
Creating personas to represent your target and existing customers
Researching competitors and samples and creating a swipe file
Sketching a wireframe
Creating a wireframe using online tools

Prerequisites:
A clear idea of what you are trying to achieve and for whom. Both advanced developers and beginning bloggers can benefit from setting an effective website strategy to make sure their website achieves the intended objectives.

June 1, 2015 — Personas are a form of synthesis and as such they lead as much value as much we can embed them in the existing discussions, design and development. In this talk we see how personas can be built in a lean approach, how to make them visible, and how they can be used in various stages of a product evolution. We are also going to see a real case scenario: the WordPress.com personas work, currently in progress.

November 4, 2014 — Personas are a form of synthesis and as such they lead as much value as much we can embed them in the existing discussions, design and development. In this talk we are going to see how personas can be built in a lean approach, how to make them visible, and how they can be used in various stages of a product evolution.

We are also going to see a real case scenario: the WordPress.com personas work, currently in progress.

Presentation Slides »