Davide Casali: Design with Personas – A Lean Approach

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November 4, 2014

Personas are a form of synthesis and as such they lead as much value as much we can embed them in the existing discussions, design and development. In this talk we are going to see how personas can be built in a lean approach, how to make them visible, and how they can be used in various stages of a product evolution.

We are also going to see a real case scenario: the WordPress.com personas work, currently in progress.

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WordCamp San Francisco 2014 59


Davide Casali 7


Customers 28
data 13
design process 38
personas 4


English 9826

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