December 30, 2018 — Stories are powerful and a part of our genetic DNA. Stories in products can be used as fuel to power creation. The experience itself is a story and it’s important to craft the narrative. By understanding the stories of those interacting with the product, you can guide, support and even change their narrative from a tragedy to a happily ever after. In this talk I will show how to use stories in your day to day work. Start seeing the stories, learn ways to tell the stories to others. By putting stories at the heart of everything you do, you experience will improve and everyone will have a better time.