‘publishers’ Videos

  • Arsen Rabinovich: WordPress Technical SEO – Best Practices For Publishers and eCommerce

    WordCamp Sacramento 2017Speaker: Arsen Rabinovich

    December 22, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

    This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

    Siloing and organization techniques
    Canonicalization and pagination
    Topic focusing to prevent competition and dilution
    Breadcrumbs and schema markup
    Techniques for avoiding index bloat
    Crawl budget optimization
    WordPress taxonomy best practices
    Page speed optimization best practices

    Session attendees will gain valuable information and walk away with actionable takeaways that can be immediately applied to their websites to increase search visibility.

  • Αποστόλης Αϊβαλής: Marketing For WordPress Publishers and Theme Designers

    WordCamp Athens 2016Speaker: Αποστόλης Αϊβαλής

    January 22, 2017 — Με ποια κανάλια και ενέργειες προωθούμε καλύτερα WordPress themes; Πώς μπορούμε να τα χρεώνουμε; Πώς μπορούμε να βγάλουμε χρήματα όταν εκδίδουμε περιεχόμενο ως WordPress publisher, τι πρέπει να πουλάμε και σε ποιόν;

    Presentation Slides »

  • Éverton Rosário: From Community to the World. Instantly!

    WordCamp US 2016Speaker: Éverton Rosário

    December 11, 2016 — Instant Articles fills the gap for the information revolution we are living and how WordPress leverages this from single person companies to really huge corporations.

    Comparison Web vs Instant Articles

    A detailed structure on how any web link shared on Facebook platform differs from an Instant Article ready link. It goes into details of web browsers and how Instant Articles solves this kind of problems. Opportunity of having content centered to readers, enriching even more the web experience.

    How WordPress links the Solution

    Most of nowadays publishers are single or small companies, with small or even NO engineering resources. The WordPress platform helped leverage this platform with small or no engineering support, making Instant Articles possible for these companies. WordPress helped to publish the content on more channels and also the open source ecosystem is boosting how the Instant Articles platform is evolving.

    Lessons Learned

    A small part of how things go on the open source community and how Facebook is listening thru this channel and making improvements to accomplish the most important asks of community on this awesome project that brings