Speakers: Arsen Rabinovich

  • Arsen Rabinovich: WordPress Technical SEO - Best Practices For Publishers and eCommerce

    Arsen Rabinovich: WordPress Technical SEO – Best Practices For Publishers and eCommerce

    WordCamp Sacramento 2017Speaker: Arsen Rabinovich

    December 22, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

    This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

    Siloing and organization techniques
    Canonicalization and pagination
    Topic focusing to prevent competition and dilution
    Breadcrumbs and schema markup
    Techniques for avoiding index bloat
    Crawl budget optimization
    WordPress taxonomy best practices
    Page speed optimization best practices

    Session attendees will gain valuable information and walk away with actionable takeaways that can be immediately applied to their websites to increase search visibility.

  • Arsen Rabinovich: SEO 101 for 2018 – 2019

    Arsen Rabinovich: SEO 101 for 2018 – 2019

    WordCamp Los Angeles 2018Speaker: Arsen Rabinovich

    December 17, 2018 — An update to last year’s WCLAX 2017 SEO talk, this presentation will cover everything that has changed in the last 12 months and will go into what Google’s algorithm is liking this year.

    This rapid-fire talk will cover and provide step by step instructions on the following SEO processes:

    – Topical organization of content, bread crumbs, and schema.
    – Implicit and explicit entities, what they are and why they are important.
    – Voice search optimization for publishers, name-brands and service providers.

    We will also dive into Google’s new Search Console, its new reporting features and what it all means for bloggers, marketers, and webmasters.

    The primary objective for this talk is to help attendees become more educated about the ever-changing world of SEO and to keep these new practices in mind as they work on their websites.

    Presentation Slides »

  • Arsen Rabinovich, Rene Ramirez, Sarah Nicklin: Real-Time SEO Site Audits

    Arsen Rabinovich, Rene Ramirez, Sarah Nicklin: Real-Time SEO Site Audits

    WordCamp Los Angeles 2018Speakers: Arsen Rabinovich, Rene Ramirez, Sarah Nicklin

    December 17, 2018 — Join the team of SEO experts from TopHatRank SEO as they provide attendees with actionable SEO recommendations and solutions. They’ll audit your site on stage in real-time proving you with actionable SEO solutions to your existing website. No theoretical solutions or hypothetical scenarios in this session. You’ll walk away knowing what you need to do to your website.

    3-6 attendees will have the opportunity to get their site audited and everyone else can watch and learn from these real world examples!

  • Arsen Rabinovich: Going Beyond The Plugins; Technical SEO Best Practices for Publishers, Service Providers and eCommerce Websites

    Arsen Rabinovich: Going Beyond The Plugins; Technical SEO Best Practices for Publishers, Service Providers and eCommerce Websites

    WordCamp Los Angeles 2017Speaker: Arsen Rabinovich

    January 15, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

    This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

    Siloing and organization techniques
    Canonicalization and pagination
    Topic focusing to prevent competition and dilution
    Breadcrumbs and schema markup
    Techniques for avoiding index bloat
    Crawl budget optimization
    WordPress taxonomy best practices
    Page speed optimization best practices