August 16, 2017 — In this talk, my attorney (Chris Wurster of Levine-Piro Law in Maynard, MA) and I will touch on brand management and reputation protection, how to avoid/handle fake news, protect yourself and clients against defamation. We will provide actionable take-aways, quick tips and basic guidelines as well as legal action to take, should things get out of hand.

We know that this could get boring in a hurry so we will be illustrating these ideas with real-life, entertaining stories and examples.

March 16, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. On the Internet, a positive reputation can take you farther than ever… and a few bad reviews can sink your sales overnight.

In this short workshop, experienced online marketing coach Tammy Finch is going to show you:

 How to monitor reviews and respond to negative feedback

 How to manage (and separate) your personal and professional personas

 How to use social media profiles and other digital tools to get feedback from buyers

This should be considered a must-attend session for any marketer or business owner.

Presentation Slides »

October 6, 2016 — Reputacja całej społeczności WordPress zależy od jakości stron internetowych. Twoje strony www wpływają na to jak WordPress jest postrzegany. Z tej prezentacji dowiesz się dlaczego ważne jest tworzenie stron wysokiej jakości oraz dbanie o ich bezpieczeństwo i aktualność. Poznamy narzędzia, tricki i dobre praktyki, pozwalające podnieść jakość stron www oraz reputację WordPressa jako CMS, na którym można polegać przy małych i dużych projektach.

December 20, 2015 — Everyone’s goals are different. Maybe you want bigger, better clients. Maybe we want a new job or a promotion. Maybe you want to work less and focus more on traveling, family, or your hobbies and interests. Aaron walks through his experience building and leveraging his reputation in the WordPress community to do all these things, and shows how you can, too.

September 26, 2015 — The presentation would include my experiences with launching startups using WordPress through:

1. Easy website setup (best practices for hosting, WordPress install, security…)
2. Optimizing for search engines & people
3. Propelling ideas via blogging