November 12, 2017 — With more and more advanced integrations being possible for WooCommerce the ability to automate your online store and increase your sales productivity is only few clicks away. Automating processes like lost cart recovery, discounting, lead tracking, referral programs and reviews will have a direct impact on your ROI. With automation you can take a more hand offs approach to managing your store so you can put more focus on growing your business. In addition to having more time automation can also help you squeeze every last sale from your website with techniques such as lost cart recovery, exit intent, dynamic re-marketing and intelligent discounting. According Nucleus Research, businesses that use automation on average see a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Imagine what this could do for your business. Take the next step to growing your business and use the tools available for WooCommerce to make automation a reality.

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June 2, 2017 — Ilia is a content marketer who has helped organisations of all sizes and industries – from SaaS to government – to succeed with growing their audience and their business with content. His guilty pleasure is that he tries to use every trip to the UK to watch his beloved Southampton FC.

In his talk, he discusses how you should be measuring the performance of your content. Which tool should follow, the tools (WP and beyond) that can help track them, and how to set them up. By the end of the talk, he clears the understanding of what takes to create a content report.

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