October 22, 2017 — After spending five years as a developer and then the last ten years in operations and project management, I have often found myself in a position where I have to estimate what it will take to build a WordPress site without expertise as a front-end or PHP engineer. I will explain how scoping feature build time as a function of risk is how you can accomplish the three part goal of client acceptance, developer buy-in, and realistic delivery date attainability.

Presentation Slides »

December 1, 2016 — Genuinely helpful money advice from veteran WordPress designers and developers. Save yourself a ton of hassle, time and money by learning what these experts had to learn the hard way. Topics will include: how to price your work, how to plan for scope creep, how to detect and avoid time sinks in advance, red flags with new clients, common pricing pitfalls for newbies, how to get paid ahead of any other vendors. Format: a series of lightning talks (5 mins each) followed by Q & A. For all skill levels and anyone new to WordPress.

July 27, 2015 — In this talk we explore what goes into a TandM contract, how to persuade a prospective client to sign one, and how to live up to the expectations you create in the persuasion process, to deliver a successful project.