June 2, 2019 — When it comes to search results, sometimes the competition against your website is in the millions, and sometimes earning the top spot is downright impossible. Learn how to make your posts stand out, especially with structured data, even if you can’t gain that coveted number one position.

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August 17, 2016 — Google search results have changed. There are fewer and fewer search result slots that show real content. In a marketing era that’s all about content, how do you produce content that has a chance? In this instructional presentation, I will show you how to use free tools to assess your search result potential and craft content that can get you on the coveted first page of Google Search Results.

Take aways:

Learn how to use free tools to make informed decisions about what topics to write about.
Learn how to assess your search potential.
Learn how to sum up your competition.

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