May 22, 2023

March 10, 2023 — Are you ready to dive into the world of data and unlock valuable insights about your website’s users? This meetup is just for you!

Join us as we explore the exciting world of Google Analytics 4 (GA4), Google Search Console, and Clarity. These powerful tools will take your website to the next level.

I will guide you through the process of setting up these analytics and show you how to use them to gain valuable insights about your website’s users.

You’ll learn how to use GA4 to measure traffic and see how your website is performing, how to use Search Console to improve your website’s visibility and rank in Google search results, and how to use Clarity to gain a deeper understanding of your user’s interactions with your website.

Whether you’re a beginner or a seasoned pro, this presentation promises to be both fun and informative.

So come along, grab your drink of choice, and let’s unlock the secrets of your website’s users! Everyone is welcome, so bring a friend and join the conversation. I can’t wait to see you there!

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February 28, 2023 — “En tant que développeuse ou développeur WP que devriez-vous savoir à propos du SEO ? Cette conférence démarre avec un récapitulatif du fonctionnement de Google (crawling & indexation) puis Isaline partagera les types de projets WP sur lesquels elle est le plus intervenue durant les 2 dernières années.

Durant cette conférence vous apprendrez:
– le fonctionnement d’un robot crawler,
– les erreurs classiques à éviter,
– les plugins favoris d’Isaline,
– des outils d’analyse gratuits et payants,
– ce que vous pouvez attendre d’une collaboration avec une spécialiste SEO.

NB: Cette conférence est prévue pour vous donner envie de creuser le sujet du SEO avec des ressources pertinentes et vous créer votre propre ‘fiche de triche’ pour répondre à votre clientèle.

Conférence adéquate pour les débutant·es en SEO. Isaline partagera des lectures pour que les avancé·es puissent étudier le sujet en toute indépendance.”

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February 28, 2023 — Le SXO c’est la contraction de SEO et UX. OK, mais qu’est-ce que cela veut dire dans un projet de création de site ? Qu’est-ce que cela implique ? Comment mettre cette méthodologie en place ?
Antoine, Head of UX/UI et Bilal, Expert SEO et Data analyst vous parlent de leurs expériences à l’agence, leur méthode afin que vous puissiez concevoir des sites plus orientés utilisateur.

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February 21, 2023 — In this presentation, “SEO Magic: Tricks for Top Rankings,” I’ll reveal the secrets to boosting your website’s visibility and rankings on search engines.

Discover the best practices for keyword research and optimization, high-quality content creation and updates, mobile responsiveness, website speed optimization, and the use of header tags, meta descriptions, and alt tags for images.

Learn how to earn high-quality backlinks, create a user-friendly website structure, optimize website URLs, and utilize SSL encryption.

I’ll also show you how to create and submit a sitemap, track and analyze your website’s performance, and stay up-to-date with the latest SEO algorithms and guidelines.

Don’t miss out on this opportunity to learn the SEO tricks for top rankings! Register now.

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December 18, 2022 — La presentazione sarà un’introduzione a schema.org in ottica SEO, contestualizzata praticamente in ambito WordPress. Una prima parte sarà dedicata ai concetti alla base dello standard, il data model, i vocabolari disponibili e le similitudini con strumenti simili. Verranno inoltre illustrate le motivazioni dietro a tale iniziativa, le necessità a cui risponde (introducendo tematiche e problematiche relative alla SEO) e il suo collegamento con l’idea di semantic Web. Successivamente verranno presentati alcuni esempi pratici sia di generazione che di utilizzo di uno schema basato su schema.org Infine verrà mostrato un esempio di implementazione basato sul codice Open Source di Yoast SEO.

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December 15, 2022 — Learn more about improving SEO on WordPress websites.

Topics include:
– why SEO for your business
– competitive keyword analysis to understand why certain websites are ranking
– mistakes to avoid during development

December 5, 2022 — SEO (Search Engine Optimization) refers to setting up your site for optimal discoverability through search results. Making sure the text on your site is discoverable is important. But did you know there are steps you can take to make your images more discoverable, too? This is called “Image SEO”.

In this Online Workshop, we’ll be looking at Image SEO best practices for WordPress sites.

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December 1, 2022 — This lightning talk explains the efficiencies of Google Tag Manager and shows how it helps to improve data and event tracking for WordPress websites. Learn more about best practices for setting up Google Tag Manager.

November 28, 2022 — In March 2022, Google announced the end date of the current version of Google Analytics. (commonly referred to as GA-3/Universal Analytics) This lightning talk invites you to begin learning more about Google Analytics 4 and explains how to collect the data you’ll need to make year-over-year comparisons.