April 21, 2024 — Automatisierte, nahezu kostenfreie Inhalte fluten das Web und die Suchsysteme schaffen es kaum diese herauszufiltern. Zeit, sich zu positionieren und so den Erfolg der eigenen Website längerfristig zu sichern.

Kurzvorstellung
Daten strukturieren
Strukturelemente
Effekte für SEO deiner Website
Wie in WordPress umsetzen
KI und automatisierte Inhalte
selbst zur Entität werden
wie anfangen – ein Howto
Transparenz und Expertise zeigen

December 18, 2023 — Mentre aspettiamo che Skynet si impadronisca del mondo, non facciamoci cogliere alla sprovvista! Ci sono un sacco di cose che possiamo fare sul nostro sito in ottica SEO per prepararlo ai nuovi scenari delle intelligenze artificiali: e vi sorprenderà scoprire che sono le stesse buone pratiche richieste dai motori di ricerca tradizionali.

October 21, 2023 — Professionelle SEO-Tools kosten in der Regel mindestens 99 $/monatlich. Anhand eines idealisierten SEO-Prozessablaufs werden für die einzelnen Schritte (Keyword-Recherche, Rankings messen, Backlinks checken etc.) kostenlose bzw. -günstige Tools vorgestellt, mit denen man pragmatisch die Suchmaschinenoptimierung für kleine Projekte selber betreiben kann. Je nach Zeitrahmen können auch Fallbeispiele und konkrete Anwendungen durchgespielt werden.

October 21, 2023 — In dem Talk möchte ich darauf eingehen, wie man seine Webseite durch das Einbinden von dynamische Quellen sowohl für den Besucher interessant macht als auch dem Content Editor Spaß am Befüllen der Webseite bereitet. Der Talk vereint SEO, Marketing, Webseitendesign und Themes in einem.

October 13, 2023 — This developer-oriented talk offers advice from an SEO expert for setting up a WordPress site for SEO success.

October 13, 2023 — This talk explores AI’s impact on SEO with a focus on integrating automated content into your sites. Striking a balance is key as AI tools boost content output but risk losing authenticity.

Learn how successful strategy involves infusing AI-generated content with a brand’s unique voice and values. Align with search engine algorithms while prioritizing user experience. In this synergy, businesses can elevate SEO, connecting meaningfully with audiences.

October 13, 2023 — Learn about the evolution of Google’s Core Web Vitals metrics since its introduction in 2020.

User experience and performance are now commonplace discussions. The web’s evolution demands it.

This talk offers a Core Web Vitals 2023 deep dive, examining their maturation, significance, and related data through the lens of WordPress practitioners

September 30, 2023 — There is so much to know these days. And so much to track. So much to test. Big companies have made it seem so easy to just “buy” traffic and customers. We’re slowly becoming blind to what it actually is that builds great businesses. It is not you testing the emoji in that subject line of your newsletter. Nor is it the amount of money you spend on advertising.

Everyone is leaking energy, time and resources focusing on, and optimizing, the wrong things. In this talk, I’ll show you what it is you should be focusing on, and what you should be optimizing. Time to get that energy and those resources back and spend them on the things that will make your business thrive!

August 10, 2023 — SEO is not dead. In fact, it’s actually more important today than ever before. As much as 53% of all website traffic comes from organic search. What’s more, this figure continues to grow – by 17% over the last year alone.

In this presentation, I will share 10 techniques/best practices for improving content strategy for SEO along with a downloadable checklist.

July 24, 2023 — What to do to ensure organic visibility in your WordPress and WooCommerce project. Google algorithm updates for 2021 and predicted changes in search behavior for years to come.