August 25, 2020 — The Yoast plugin adds powerful SEO functionality to WordPress. This talk will show you how to use it effectively in order to get the most out of it, from beginner to advanced features. Step-by-step instructions will provide valuable takeaways for you to take home and implement on your WordPress sites.

August 22, 2020 — Have you ever launched a website only to return to find some annoying SEO has come after you and destroyed it? Has some obnoxious marketer bugged you for lots of little changes- outside the client’s scope and budget? I’m sorry. That might have been my fault. Let’s work together to help our clients. I’ll share my secrets on setting up a WordPress site for SEO success. While this won’t guarantee SEO results, it will set up your clients for optimal Google love.

August 4, 2020 — This talk explores the ways that WordPress Theme developers can increase sales/downloads of their themes, along with methods for collecting marketing data and making data-driven decisions.

Presentation Slides »

July 12, 2020 — It can be overwhelming to try to stay on top of all of the Google algorithm updates and best practices. Learn what elements of technical SEO you should know when building or managing WordPress websites. You’ll walk away knowing how to look for the issues that can impact Google’s ability to crawl and index a website.

Presentation Slides »

July 12, 2020 — It can be overwhelming to try to stay on top of all of the Google algorithm updates and best practices. Learn what elements of technical SEO you should know when building or managing WordPress websites. You’ll walk away knowing how to look for the issues that can impact Google’s ability to crawl and index a website.

Presentation Slides »

July 12, 2020 — It can be overwhelming to try to stay on top of all of the Google algorithm updates and best practices. Learn what elements of technical SEO you should know when building or managing WordPress websites. You’ll walk away knowing how to look for the issues that can impact Google’s ability to crawl and index a website.

Presentation Slides »

July 11, 2020 — Sitemaps are the key ingredients for the site SEO optimization. There are many plugins to generate sitemaps but for enterprise level sites with massive content these plugins do not work as intended; as they are designed to dynamically generate the sitemaps on a fly. Serverless sitemaps alleviate these issues. In this talk I will go over how the serverless sitemaps work.
The Pitch
I’ve taken over support for sites with over 10,000 articles, galleries, videos, and other content types. The sitemaps generated by the community plugins have various issues including, slow sitemaps generation, no cleanups, incorrectly handling the specific types of content such as media, and more.
The Focus
I will go over how the serverless sitemap works and underlying logic on how it’s built as well as how the serverless sitemaps fixes the issues with the legacy sitemaps.

Presentation Slides »

July 6, 2020 — Why isn’t my blog getting more traffic? – this question haunts every blogger. Why can’t my website rank higher? Let’s look at some SEO basics that will highly impact the way Google sees your website or blog. There are simple changes you can make today to help you increase exposure and drive rank. In this workshop we’ll look at a few tools to give you better insight for keywords and optimization.

Presentation Slides »

July 4, 2020 — ‘Časťou mojej práce je sledovať zmeny v SEO, čo v praxi znamená tráviť 2-3 hodiny denne na Twitteri a čítaním článkov. Potom riešime, či tie zmeny ovplyvnia užívateľov nášho SEO pluginu, či musíme niečo doprogramovať alebo zmeniť. Úprimne? Tých informácií je strašne moc a väčšina je šum. Občas mi to príde ako zámer, aby SEO experti mohli hovoriť aké je to všetko zložité. Google to vyhovuje, lebo môžu v tom hluku prepašovať desiatky malých zmien, ktoré slúžia im a nie tak úplne vlastníkom webov.

June 21, 2020 — If you want your link building strategy to drive measurable growth as a vital tactic in your SEO strategy and help you outrank your competitors in 2020, you need to be earning links that give you a competitive advantage.
James will share actionable insights into how marketers can leverage PR tactics to earn links which contribute towards accelerated organic growth; understanding what journalists are looking for in pitches and how to use data-driven content marketing to create newsworthy headlines to tell exciting stories to top-tier press, which result in high authority, topically relevant links at scale and which engage readers and spark conversations.