December 18, 2022 — La presentazione sarà un’introduzione a schema.org in ottica SEO, contestualizzata praticamente in ambito WordPress. Una prima parte sarà dedicata ai concetti alla base dello standard, il data model, i vocabolari disponibili e le similitudini con strumenti simili. Verranno inoltre illustrate le motivazioni dietro a tale iniziativa, le necessità a cui risponde (introducendo tematiche e problematiche relative alla SEO) e il suo collegamento con l’idea di semantic Web. Successivamente verranno presentati alcuni esempi pratici sia di generazione che di utilizzo di uno schema basato su schema.org Infine verrà mostrato un esempio di implementazione basato sul codice Open Source di Yoast SEO.

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December 15, 2022 — Learn more about improving SEO on WordPress websites.

Topics include:
– why SEO for your business
– competitive keyword analysis to understand why certain websites are ranking
– mistakes to avoid during development

December 5, 2022 — SEO (Search Engine Optimization) refers to setting up your site for optimal discoverability through search results. Making sure the text on your site is discoverable is important. But did you know there are steps you can take to make your images more discoverable, too? This is called “Image SEO”.

In this Online Workshop, we’ll be looking at Image SEO best practices for WordPress sites.

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December 1, 2022 — This lightning talk explains the efficiencies of Google Tag Manager and shows how it helps to improve data and event tracking for WordPress websites. Learn more about best practices for setting up Google Tag Manager.

November 28, 2022 — In March 2022, Google announced the end date of the current version of Google Analytics. (commonly referred to as GA-3/Universal Analytics) This lightning talk invites you to begin learning more about Google Analytics 4 and explains how to collect the data you’ll need to make year-over-year comparisons.

November 3, 2022 — You’ve spent a lot of time making your new WordPress blog, and now it’s time to make it public to the world! But you stop and wonder… “How exactly do people find my blog? What can I do so that more people will come and see what I blog about?”

In this online workshop, we’ll be taking a look at some ideas you can take home and try in order to get more views to your blog. Ideas include…

* Sharing your blog in creative ways
* Using links to engage your audience
* Properly using WordPress categories and tags on posts
* Using keywords to highlight your content in search results

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October 4, 2022 — Learn more about SEO fundamentals, including elements of SEO, analysis and measurement, social media, and WordPress SEO.

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July 9, 2022 — En matière de SEO (référencement naturel), il est important de suivre la fréquentation d’un site pour évaluer l’efficacité des actions. Généralement c’est avec Google Analytics que cette tâche est réalisée.

En février 2022, la CNIL a secoué le cocotier du respect du RGPD en indiquant que l’utilisation de Google Analytics n’était plus permise.

Quelle alternative pour faire face à cette situation ? Plusieurs solutions gratuites ou payantes permettent de respecter le RGPD et de suivre la fréquentation d’un site. Matomo est l’une des solutions libres du marché.

May 16, 2022 — Drive more traffic to your WooCommerce site! This session steps-through the optimisation work that can make it happen, starting with setting up WooCommerce for SEO.

May 12, 2022 — Learn how to consider user-intent and use diversity of content to improve SEO.