February 4, 2021 — An SEO plugin is a great help in tweaking your content to make search engines happy.
But it’s easier and more productive if you write for people first and then check for the machines.

Find out how to construct your content and then use Yoast SEO to CHECK your work rather than struggle to back fit changes to get to that green dot!

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January 30, 2021 — This presentation will focus on why Page Speed matters from an SEO standpoint, including touches on User Experience, overall functionality, and brand perception. It will also provide some high-level tips on how to improve it, including specific areas to check on WordPress site for anything bogging it down.

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January 28, 2021 — En esta sesión, haremos un repaso a los principales aspectos de diseño de una web que afectan al posicionamiento en buscadores, qué debemos tener en cuenta a la hora de tomar decisiones de diseño si nos preocupa especialmente el SEO y consejos, técnicas y herramientas para mantener un buen diseño sin renunciar a un buen posicionamiento.

January 15, 2021 — This talk explains how to impove WooCommerce SEO. It covers related topics including implmenting a silo structure, mobile considerations, on-page SEO, and organizing content.

January 11, 2021 — En 40 minutos aprenderás de forma sencilla cómo dejar a punto nuestro WooCommerce a nivel técnico para empezar con buen pie con Google. Veremos temas como:
– La configuración de enlaces permanentes
– Ajustes de mejora de Velocidad
– Optimización de imágenes
– Cambios de plantilla de productos
– Plugins SEO
– Ajustes de contenido
– Productos sin inventario
– Otros ajustes

January 5, 2021 — Tips, ideas y procesos que utilizo para encontrar oportunidades SEO buscando hacer mas y mejores preguntas(y respuestas!) con los datos disponibles de un sitio muy grande.

December 29, 2020 — This session is for users, designers, and developers who already know the basics of SEO. In this session, you will learn beyond-basic strategies for taking your SEO to the next level.

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December 29, 2020 — Have you ever launched a website only to return to find some annoying SEO has come after you and destroyed it? Has some obnoxious marketer bugged you for lots of little changes- outside the client’s scope and budget? I’m sorry. That might have been my fault. Let’s work together to help our clients. I’ll share my secrets on setting up a WordPress site for SEO success. While this won’t guarantee SEO results, it will set up your clients for optimal Google love.

November 27, 2020 — Structured data helps search engines to more deeply understand our content, enabling them to deliver rich results, and to build the ‘personal assistant’ of the future. Early adopters are gaining huge advantages with rich search engine results, and increased relevancy. But there’s much more going on behind the scenes.

A revolution is underway, where we need to start to think of our websites not only as vehicles for our marketing messaging, but as the central source of truth for everything about our products and services, our brands, and all of our public data.

November 17, 2020 — What started out as a hobby and a passion grew into a successful business. Joost de Valk built the WordPress SEO plugin mainly as a hobby. In his work as an SEO consultant, he saw what big companies did in order to improve their SEO. Joost was able to translate much of that in a WordPress-plugin. For years, Joost did not make any money with the plugin. And then the tide changed! Joost founded Yoast. The company grew into one of the biggest companies in the WordPress community. The journey towards such growth was like riding a rollercoaster. In this talk, Joost and Markeke will share the view from the rollercoaster. What were the highs and lows in growing the company? How did they grow their audience? How did they set up branding and marketing? Could they grow the same company outside of the WordPress ecosystem? And why is WordPress so immensely important to the company?