May 23, 2019 — Google wants to capture the user experience end to end. Much of that starts with Google My Business. More than 50% of businesses have not claimed their Google My Business account and that is a problem. This talk will educate on the importance, how to leverage it, and how to integrate it into your SEO Strategy.

May 16, 2019 — When people talk about SEO sometimes people say “To get great rankings in Google you have to write great content”. But that is blue sky marketing fluff. What does that actually mean? In this talk, I’ll show examples of a blog post written that actually generates traffic, what was done to get it ranking, as well as what occurred when you actually get traffic – the results aren’t what you think!

April 30, 2019 — I will walk you through the step-by-step guide on how we ranked a website in a few months using Google’s best practices and improving the user experience.

April 23, 2019 — When looking at how small WordPress plugins and themes businesses operate, only a small handful of them takes advantage of SEO to grow their business.

It’s tricky though because when you’ve got other things to worry about in your business, it’s not a surprise that SEO is not a major priority. In fact, it can be overwhelming to find out what you need to do…even for me, and I do it for a living.

But can you really grow your business with zero or little traffic? Especially if you are providing plugins and themes, which requires online engagements?

Whether you are new and scaling your business, or you are looking to boost your existing business, it’s time to look at how SEO can be a major investment in your business.

In this talk, we will look at the essential ways you can do that with the help of some actionable tips and strategy which you can apply today.

April 16, 2019 — Nell’era della ricerca vocale, i contenuti assumono forme diverse. Oggi entrare sulla prima pagina di Google non è il mindset vincente.

Per fare in modo che Google faccia parlare i tuoi contenuti devi pensare in maniera strategica. Non importa se hai un piccolo blog e stai cercando di competere con siti già autorevoli e affermati.

Con tanta sperimentazione anche tu potrai far parlare i tuoi contenuti! Nella talk Gennaro ti farà vedere come usare il “SEO Hacking” per posizionare i tuoi contenuti nell’assistente vocale di Google.

April 14, 2019 — Ad ogni cambio url deve corrispondere una redirezione 301 ed una modifica di eventuali link interni scolpiti nei testi. Scopriamo le redirezioni e la loro gestione da htaccess o tramite plugin Redirection.

Quest’ultimo anche per un utilizzo “alternativo” che non ti aspetti!

April 13, 2019 — Khyati Gala will be talking about different tips and tricks which will help your WordPress website’s SEO. She will walk you through some tools that you can use for more powerful websites. The talk will also include some nice methods for Digital Marketing. Everyone from beginners to developers can attend this talk and enjoy and learn more about SEO and her experiences.

April 11, 2019 — As businesses we can all too easily get focused on conversion rates… and when we become obsessed with CRO – we tend to forget all about the consumer and their needs and wants. Have we become too focused on the tech and forgotten about the consumer? I’ll share what can we learn from behavioural psychology – and how can we use those lessons to build relationships that last with the people who visit our websites. I’ll discuss how we really make decisions (and how this impacts SEO), what goes into a buying decision, and how to adapt sites and pages to make your audience more likely to convert – and stick around. We did not evolve to click around webpages – we evolved to survive – and that has serious implications for how we browse. I’ll show you how to think about how your audience thinks, and how to hack the buyer brain.

April 11, 2019 — Tommaso Doninelli – From the clouds to the grounds
Marco La Rosa – SEO locale: le tecniche di base

April 11, 2019 — Durante l’intervento mostrerò i principali cambiamenti apportati da Rank Brain in ottica SEO. Durante lo speech mostrerò esempi e casi studio reali offrendo una direzione concreta verso un approccio semplificato ma operativo rispetto al posizionamento sui motori di ricerca