‘SEO’ Videos

  • Le SEO c’est super! Choisir ses outils et ses ressources pour répondre à sa clientèle

    WordCamp Geneva 2022Speakers: Isaline Muelhauser, isaline

    February 28, 2023 — “En tant que développeuse ou développeur WP que devriez-vous savoir à propos du SEO ? Cette conférence démarre avec un récapitulatif du fonctionnement de Google (crawling & indexation) puis Isaline partagera les types de projets WP sur lesquels elle est le plus intervenue durant les 2 dernières années.

    Durant cette conférence vous apprendrez:
    – le fonctionnement d’un robot crawler,
    – les erreurs classiques à éviter,
    – les plugins favoris d’Isaline,
    – des outils d’analyse gratuits et payants,
    – ce que vous pouvez attendre d’une collaboration avec une spécialiste SEO.

    NB: Cette conférence est prévue pour vous donner envie de creuser le sujet du SEO avec des ressources pertinentes et vous créer votre propre ‘fiche de triche’ pour répondre à votre clientèle.

    Conférence adéquate pour les débutant·es en SEO. Isaline partagera des lectures pour que les avancé·es puissent étudier le sujet en toute indépendance.”

    Presentation Slides »

  • Le SXO : Designer en fonction de la data utilisateur

    WordCamp Lyon 2022Speakers: Antoine Paufichet, Bilal Sebaa

    February 28, 2023 — Le SXO c’est la contraction de SEO et UX. OK, mais qu’est-ce que cela veut dire dans un projet de création de site ? Qu’est-ce que cela implique ? Comment mettre cette méthodologie en place ?
    Antoine, Head of UX/UI et Bilal, Expert SEO et Data analyst vous parlent de leurs expériences à l’agence, leur méthode afin que vous puissiez concevoir des sites plus orientés utilisateur.

    Presentation Slides »

  • Schema.org: cos’è e perché dovrebbe interessarti

    WordCamp Italy (Italia) 2022Speaker: Paolo L. Scala

    December 18, 2022 — La presentazione sarà un’introduzione a schema.org in ottica SEO, contestualizzata praticamente in ambito WordPress. Una prima parte sarà dedicata ai concetti alla base dello standard, il data model, i vocabolari disponibili e le similitudini con strumenti simili. Verranno inoltre illustrate le motivazioni dietro a tale iniziativa, le necessità a cui risponde (introducendo tematiche e problematiche relative alla SEO) e il suo collegamento con l’idea di semantic Web. Successivamente verranno presentati alcuni esempi pratici sia di generazione che di utilizzo di uno schema basato su schema.org Infine verrà mostrato un esempio di implementazione basato sul codice Open Source di Yoast SEO.

    Presentation Slides »

  • Scale up your local business with SEO and WordPress

    WordCamp Kathmandu (काठमाडौँ) 2022Speaker: Raju Khadka

    December 15, 2022 — Learn more about improving SEO on WordPress websites.

    Topics include:
    – why SEO for your business
    – competitive keyword analysis to understand why certain websites are ranking
    – mistakes to avoid during development

  • Image SEO best practices to make your content discoverable

    Speaker: Benjamin Evans

    December 5, 2022 — SEO (Search Engine Optimization) refers to setting up your site for optimal discoverability through search results. Making sure the text on your site is discoverable is important. But did you know there are steps you can take to make your images more discoverable, too? This is called “Image SEO”.

    In this Online Workshop, we’ll be looking at Image SEO best practices for WordPress sites.

    Presentation Slides »

  • Improving processes and website tracking with Google Tag Manager and WordPress

    WordCamp US 2022Speaker: Stephanie Bernal

    December 1, 2022 — This lightning talk explains the efficiencies of Google Tag Manager and shows how it helps to improve data and event tracking for WordPress websites. Learn more about best practices for setting up Google Tag Manager.

  • Prepare for the cookie-less future with Google Analytics 4

    Speaker: Sajid Islam

    November 28, 2022 — In March 2022, Google announced the end date of the current version of Google Analytics. (commonly referred to as GA-3/Universal Analytics) This lightning talk invites you to begin learning more about Google Analytics 4 and explains how to collect the data you’ll need to make year-over-year comparisons.

  • Ideas for getting more views on your blog

    Speaker: Benjamin Evans

    November 3, 2022 — You’ve spent a lot of time making your new WordPress blog, and now it’s time to make it public to the world! But you stop and wonder… “How exactly do people find my blog? What can I do so that more people will come and see what I blog about?”

    In this online workshop, we’ll be taking a look at some ideas you can take home and try in order to get more views to your blog. Ideas include…

    * Sharing your blog in creative ways
    * Using links to engage your audience
    * Properly using WordPress categories and tags on posts
    * Using keywords to highlight your content in search results

    Presentation Slides »

  • SEO for business

    WordCamp Jinja 2022Speaker: Ronnie Kamara

    October 4, 2022 — Learn more about SEO fundamentals, including elements of SEO, analysis and measurement, social media, and WordPress SEO.

    Presentation Slides »