August 31, 2018 — Basic things any user can do to improve the SEO of their website. From what plugins help, to what you can do while writing to better optimize your website.

August 30, 2018 — From performance gains with image optimization, to the correct application of semantic HTML and using citations for bonus points I’ve studied the most recent trends in SEO and I’m bringing them to you to help you get it done.

Intended audience: Developers

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August 25, 2018 — Přednáška Martina Šimka na téma Jak na vyšší návštěvnost z vyhledávačů při stejných pozicích.

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August 22, 2018 — Bobby Kircher is a digital marketing consultant focused on SEO, digital advertising, and analytics based in the Atlanta, Georgia. Since 2004, his company Papaya Internet has helped small businesses find opportunities for new business online.

August 21, 2018 — Basics of SEO – Search Engine Optimisation for WordPress

Understand search results (organic vs paid)
SEO versus SEM
Understanding search intent
Keyword research
Ways to improve search engine ranking
Using SEO plugin in WordPress

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August 21, 2018 — Na czym polega długi ogon w SEO i od czego zależy jego wielkość. Jak budować i rozwijać strony, aby wykorzystywać potencjał długiego ogona. Z jakich narzędzi korzystać. Jakie możliwości pod kątem long tail oferuje nam WordPress.

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August 19, 2018 — For far too long SEO companies, affiliate marketers, webmasters and business owners alike have tried to ‘game the system’ in order to rank their websites.

To ‘cheat’ their way to the first page of Google. But in 2018, with AI casting an Orwellian shadow over Search Engine Optimisation like never before, and the landscape of search (both organic and paid) shifting like sand beneath our collective feet, it’s time to re-evaluate our approach to what makes a website ‘great’ in Google’s eyes.

Google has over 200 ranking signals and over 10,000 sub-rankings signals, all tasked with working out who goes where in Google search.

In this talk, we cut through the digital skullduggery and online obfuscation to reveal the ‘Top 10 things every website needs to do to own their business vertical in 2018’.

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August 17, 2018 — SEO is not Rocket Science, as a matter of fact, SEO on WordPress is very easy! You have to care about a few things, do a few things, don’t do a few things and you will end up with a technichal search engine optimized website in no time! Then you can start with the real work: content and marketing a.k.a. content marketing. This talk is about the few things to care about, the few things you have to do, the few things you do not have to do and what to focus on when the real work (content & marketing) starts.

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August 16, 2018 — For years we’ve heard the news that SEO is dead, links are dead. Now we hear that Google would magically “figure it all out”. But links are more powerful than ever. With many people shying away, not wanting to take any risks and thereby leaving all the money on the table – for YOU.

Learn what’s working and what’s not working in links for SEO in 2018 and beyond.

Learn why Link Audits and the Disavow file are still so important, and what kind of links work and where and how you’d better be careful.

Key areas covered in this session:

Should we still use the disavow tool?
Are link audits still important?
Are links still important?
How can redirects impact my rankings?
Should we still build links

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August 11, 2018 — Přednáška od Filipa Podstavce na téma Jakou cestu ušel Google v SEO?