July 6, 2019 — While talks from Bobby and Jenny this year will help get you up to speed with some of the core aspects of SEO, Google makes subtle changes to their constantly. This talk will rapidly cover many of the changes that Google has made in the past year.
June 27, 2019 — What is a featured snippet and why should you care? If you woke up today thinking you can succeed in SEO doing the same thing you did yesterday, you would be wrong. In 2019, the answer to ranking at the top of Google and driving more traffic is this: optimize for featured snippets (aka “Position 0.”). Come to this session and find out what featured snippets are and how to optimize for them, how to start showing up for voice search, and how to drive more traffic without creating new content or getting more backlinks.
June 26, 2019 — When a website is inaccessible, it is not just an issue of compliance, it is just bad practice on display. People with disabilities ranging from blindness, deafness, dyslexia and others may navigate and consume content in different ways with assistive technology (like screen readers, captioning or joy sticks). Therefore it is not that difficult to understand why lack of accessibility negatively impacts SEO. Web accessibility is not just for developers, it is just as important for marketers to make it part of their digital marketing to ensure that opportunities for success aren’t missed.
June 26, 2019 — Did you know that website structure is good for your visitors and for SEO? We’ll discuss why having a good site structure helps visitors find your content and inform search engines what your content is about. We’ll discuss the how to configure WordPress for optimal site structure, what plugins to use, and the difference between categories and tags.
Attendees will learn about the two different types of site structure, what search engines look for, and most importantly why good site structure is good for usability. We’ll dig into designing permalink structure, slugs, and breakdown taxonomies and when to use them appropriately. This session will help both developers and users understand how to best structure their websites for both visitors and search engines.
June 26, 2019 — April 6, 2019, WordCamp Santa Clarita, Horseshoe Ranch Room, University Center – WordPress website migrations are so much more than just redirects, learn everything you need to know and do during pre and post-launch to make sure your website continues to retain and grow in search results with Sarah Nicklin.
June 25, 2019 — SEO is a scary term for a lot of people, it has a sort of shady aura around it, however, not the tricks or hacks are the ones which moves the needle in the long term, common sense helps.
I would try to debunk some myths, as well give specific tips on how you can grow your traffic from search engines, based on my experience with growing two of the most popular WordPress blogs.
May 23, 2019 — Google wants to capture the user experience end to end. Much of that starts with Google My Business. More than 50% of businesses have not claimed their Google My Business account and that is a problem. This talk will educate on the importance, how to leverage it, and how to integrate it into your SEO Strategy.
May 16, 2019 — When people talk about SEO sometimes people say “To get great rankings in Google you have to write great content”. But that is blue sky marketing fluff. What does that actually mean? In this talk, I’ll show examples of a blog post written that actually generates traffic, what was done to get it ranking, as well as what occurred when you actually get traffic – the results aren’t what you think!
April 30, 2019 — I will walk you through the step-by-step guide on how we ranked a website in a few months using Google’s best practices and improving the user experience.
April 23, 2019 — When looking at how small WordPress plugins and themes businesses operate, only a small handful of them takes advantage of SEO to grow their business.
It’s tricky though because when you’ve got other things to worry about in your business, it’s not a surprise that SEO is not a major priority. In fact, it can be overwhelming to find out what you need to do…even for me, and I do it for a living.
But can you really grow your business with zero or little traffic? Especially if you are providing plugins and themes, which requires online engagements?
Whether you are new and scaling your business, or you are looking to boost your existing business, it’s time to look at how SEO can be a major investment in your business.
In this talk, we will look at the essential ways you can do that with the help of some actionable tips and strategy which you can apply today.