‘SEO’ Videos

  • Eugenio Petullà: Battere Wikipedia in SERP è possibile – creare e gestire un glossario come strategia di posizionamento in WordPress

    Eugenio Petullà: Battere Wikipedia in SERP è possibile – creare e gestire un glossario come strategia di posizionamento in WordPress

    WordCamp Torino 2017Speaker: Eugenio Petullà

    April 13, 2017 — Tra i tanti tipi di contenuto che si valutano nelle strategie di marketing quello enciclopedico viene preso sempre troppo poco in considerazione, spesso per paura di non poter competere con i giganteschi contenitori generalisti. Se pensate che Wikipedia sia insuperabile in SERP dopo questo intervento uscirete dalla sala con la voglia e i mezzi per provare a battere l’enciclopedia più grande al mondo al suo stesso gioco, ovviamente impiegando il nostro amato CMS WordPress.

    Presentation Slides »

  • Barbara Damiano: Da 0 a 100 mila page view/mese in sei mesi con WP

    Barbara Damiano: Da 0 a 100 mila page view/mese in sei mesi con WP

    WordCamp Torino 2017Speaker: Barbara Damiano

    April 13, 2017 — Professione Blogger.

    La mia ricetta per far crescere un blog verticale con WP: i plugin necessari, le caratteristiche dell’hosting, l’analisi del mercato, la redazione di un piano editoriale da urlo con SEO naturale.
    Obiettivo: raggiungere la soglia di 100mila pv/mese per iniziare a monetizzare il blog.

    Presentation Slides »

  • Douglas Thomas: WordPress Code Snippets to Jump-Start Your On-Site SEO

    Douglas Thomas: WordPress Code Snippets to Jump-Start Your On-Site SEO

    WordCamp New Orleans 2016Speaker: Douglas Thomas

    April 3, 2017 — One of the three legs in the SEO stool is code and content on your own site, and WordPress on its own is relatively SEO-friendly.

    But for many sites, it just isn’t enough to have the extreme basics – and the deluge of SEO plugins for WordPress show that both developers and site owners want to know how to do it right. In most cases, you don’t need a plugin, just a few good code snippets.

    These snippets range from clearing out cruft in your wp_head() to using custom fields instead of bloated plugins to changing settings in your server files to speed up your site.

    By using the snippets that work for your site, you can increase search engine traffic and give both robots and your site’s readers the experience they want to keep them coming back.

  • Ryan Erwin: Digital Marketing, Strategy and SEO

    Ryan Erwin: Digital Marketing, Strategy and SEO

    WordCamp Waukesha 2017Speaker: Ryan Erwin

    February 9, 2017 — We will discuss a digital marketing strategy for business as it relates to on and off page SEO, content marketing, and conversion optimization. We will review how to plan, implement and analyze your strategic initiatives.

    Presentation Slides »

  • Kate Toon: How To Make Google Love Your WordPress Site

    Kate Toon: How To Make Google Love Your WordPress Site

    WordCamp Sydney 2016Speaker: Kate Toon

    February 3, 2017 — We know that WordPress is one of the most SEO friendly CMS platforms out there.
    So why do so many website developers build websites that make Google cry?
    And why do business owners think that applying SEO to a WordPress site is as simple as installing the Yoast plugin?

    In this presentation, I’ll tell you the tips, techniques and tactics that I use to help make sites 100% Google lovable, including:

    * The impact of hosting and domain choice
    * Integral set up steps that boost SEO friendliness
    * My top 10 Plugins to improve SEO
    * Easy peasy content formatting
    What to consider when offering on going SEO packages

    Presentation Slides »

  • Stephen Mwanza: WordPress SEO – The Basics

    Stephen Mwanza: WordPress SEO – The Basics

    WordCamp Nairobi 2016Speaker: Stephen Mwanza

    January 25, 2017 — I will share rich and easy to understand content that will help my audience start and market their blogs online through Search Engine Optimization. I’ll articulate the steps required for one to start a successful niche blog at home. I have been doing SEO for the past 10 years. I was one of the trainers at Livity Africa which was running a Digital Skill Training Program sponsored by Google.

  • Ηλίας Τσαλδάρης: Increase Your Visibility | SEM – SEO Best Practices-Monitoring-Analysis

    Ηλίας Τσαλδάρης: Increase Your Visibility | SEM – SEO Best Practices-Monitoring-Analysis

    WordCamp Athens 2016Speaker: Ηλίας Τσαλδάρης

    January 22, 2017 — The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

    Learn monitoring and analysis methods throughout intelligent tools and Power Your Online Visibility!

    Presentation Slides »

  • Στέλλα Κάσδαγλη: Blogging και παραγωγή content για επαγγελματική αναπτυξη

    Στέλλα Κάσδαγλη: Blogging και παραγωγή content για επαγγελματική αναπτυξη

    WordCamp Athens 2016Speaker: Στέλλα Κάσδαγλη

    January 21, 2017 — Πώς το στήσιμο ενός blog και η παραγωγή περιέχομένου σε αυτό ή σε άλλες ιντερνετικές διεξόδους μπορεί να σε βοηθήσει να χτίσεις, να εξελίξεις, να βελτιώσεις (ή και να καταστρέψεις) την επαγγελματική σου εικόνα; Είναι αλήθεια ότι το blogging είναι το σύγχρονο βιογραφικό; Και τι σχέση έχει το προφίλ σου στα social media με όποια προσπάθεια κάνεις να βρεις δουλειά, να αναπτύξεις ένα ελεύθερο επάγγελμα ή να καταξιωθείς στο χώρο της εργασίας σου; Στο εργαστήριο αυτό θα διερευνήσουμε πρακτικά τους τρόπους μετους οποίους η παραγωγή περιεχομένου στο ίντερνετ αλλάζει και τη θέση μας στη δουλειά και θα καταλήξουμε στο πώς μπορούμε να τη χρησιμοποιήσουμε, σήμερα κιόλας, προς όφελός μας.

    Presentation Slides »

  • Teresa Nichols: SEO on WordPress Websites

    Teresa Nichols: SEO on WordPress Websites

    WordCamp Cincinnati 2016Speaker: Teresa Nichols

    January 7, 2017 — Search Engine Optimization is multi-faceted. There are several plug-ins, but I prefer Premium SEO because it takes all of these facets into account. I will cover the main features of Premium SEO and also discuss SEO strategies that work for most WordPress plugins.

    Presentation Slides »

  • Scott Volpenhein: SEO in WordPress

    Scott Volpenhein: SEO in WordPress

    WordCamp Cincinnati 2016Speaker: Scott Volpenhein

    January 7, 2017 — Search engines handle billions of searches every day. Optimize your website so people actively looking can find you. Learn what you should be doing on every page and how WordPress and Yoast make it easy to position your site to rank better. I’ll cover important SEO tips and a strategy to move your site up the rankings.

    Presentation Slides »