‘small business’ Videos

  • Heather Deveaux: WordPress Helps Break Down Barriers for Small Business Owners

    Heather Deveaux: WordPress Helps Break Down Barriers for Small Business Owners

    Wordcamp Halifax 2018Speaker: Heather Deveaux

    June 26, 2019 — Everyday small business owners like you incur a range of expenses that can sometimes break the bank. Web design, launch, and maintenance doesn’t have to be one of those expenses. WordPress provides an opportunity to design and launch your own website so that you can maintain creative control, update when needed, and learn a few new skills along the way. Armed with just some Youtube videos, a notebook, and a pen, I quickly learned how to set up a WordPress website and launch my freelance writing business into the world. While many people are still afraid of what web development means and requires, WordPress makes it easy for anyone to become their own web developer, and in turn, reduce of the biggest barriers that small business owners face today. This talk explores how navigating a little discomfort in the beginning to learn how to set up and use a WordPress website can pay dividends throughout the life of your small business.

  • Jane Tweedy: Developing a Website Brief With Small Businesses

    Jane Tweedy: Developing a Website Brief With Small Businesses

    WordCamp Sydney 2018Speaker: Jane Tweedy

    August 17, 2018 — Small businesses make up around 97.5% of all the registered businesses in Australia.

    As such, they’re a market that shouldn’t be completely ignored. They do often need more help to get a website that works for them, and that’s where this session comes into play.

    Jane developed her own website brief after finding many business owners were not given or talked through a proper brief by their website designers/developers.

    They were left with sites that don’t work- they don’t attract leads, and don’t convert to sales once there.

    There are also common frustrations around the handover of the site (or complete lack of), and where web developers can stay involved without taking over.

    In this session, Jane wants to step you through how to develop a website brief with a small business client, how to correctly manage their expectations, deliver a website so they get a great result, and both parties walk away happy.

    Lessen frustration and miscommunication and earn five star reviews! Key takeaways – Key questions to ask your client to help the website connect with their clients – Clients you should probably avoid – How to reduce frustration, miscommunication and rework – Getting great reviews – Handing over the site – Retaining the client.

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  • Kyle Laverty: The Small Business Strikes Back - A WordPress Story
  • Aisha Adams: Big Mistakes Small Business Owners Make (social media)?

    Aisha Adams: Big Mistakes Small Business Owners Make (social media)?

    WordCamp Asheville 2017Speaker: Aisha Adams

    June 19, 2017 — Social media tips that will help small business owners connect, converse, and convert more clients via their preferred social media platforms.

    Takeaways:

    How to broaden their audience via social media.
    How to keep people engaged on their platforms.
    How to convert their audience into paying customers.

    Presentation Slides »

  • Dalibor Vasiljevic: Managing a Small WordPress Agency

    Dalibor Vasiljevic: Managing a Small WordPress Agency

    WordCamp Bucharest 2016Speaker: Dalibor Vasiljevic

    November 3, 2016 — In his speech, Managing a small WordPress agency, Dalibor will point out a few important topics for an efficient business model: how to target customers and their needs, understanding competition and how the website can be integrated in the company’s business model.

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  • Chris Vermeulen: How can you do WordPress projects profitably?

    Chris Vermeulen: How can you do WordPress projects profitably?

    WordCamp Europe 2016Speaker: Chris Vermeulen

    July 3, 2016 — There is a huge demand for WordPress websites, ranging in price from 500 to 1500 euros. It’s a very interesting and large share of the market to go after. So how come a lot of agencies and freelance WordPress developers leave this market untapped? Well, because it can be hard to do these small WordPress projects in a time effective way. In this 10-minute talk, Chris will give you some helpful pointers that will show you how to do these small projects profitably.

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  • Jochen Schnabel: WordPress Businesspraxis – Wie Kleinunternehmen mit WP effizient CMS/Blog/Shop betreiben

    Jochen Schnabel: WordPress Businesspraxis – Wie Kleinunternehmen mit WP effizient CMS/Blog/Shop betreiben

    WordCamp Nuremberg 2016

    April 21, 2016 — Effizienz im Web mit WordPress: Wie Nicht-IT-Ler und Nicht-Redakteure mit schmalem Geldbeutel mittels WordPress effizient Content-Marketing und eCommerce betreiben können. Hierzu möchte uns Jochen die Einsatzmöglichkeiten von WordPress als CMS, Blog und Shop aufzeigen.

  • Erica Sterling: Moonlighting With WordPress

    Erica Sterling: Moonlighting With WordPress

    WordCamp Philly 2015Speaker: Erica Sterling

    November 17, 2015 — Moonlighting is having a second job in addition to one’s regular employment. It our case our second job will be a WordPress freelance business. This presentation will discuss how to start or maintain creating WordPress sites for clients by customizing WordPress themes while keeping your full-time job.

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  • Karim Marucchi: Getting Past Employee #1

    Karim Marucchi: Getting Past Employee #1

    WordCamp Orlando 2014Speaker: Karim Marucchi

    April 1, 2015 — Getting past yourself – from hiring a second employee, to asking for help, to having your vision…adjusted…is all part of the challenge of growing a company. Come hear my story, with tips for those looking to grow their business past themselves.

  • Chad Warner: Website Mistakes Small Businesses Make, and How to Fix Them

    Chad Warner: Website Mistakes Small Businesses Make, and How to Fix Them

    WordCamp Grand Rapids 2014Speaker: Chad Warner

    December 10, 2014 — Learn which websites mistakes small businesses make, and how to fix them. Small business sites often have the wrong content, aren’t optimized for sales, aren’t mobile -friendly, and more. Learn how to fix these mistakes so your site delivers business results.

    Presentation Slides »