December 5, 2018 — Crossing digital platforms sometimes is not easy, so there must be knowledge of who you’re trying to attract and what content bait you’re using to grab attention. This talk will show how your content will hold your reader’s attention and encourage them to return back to your site. Digital impressions and perceptions are important because they do define our presence in the world.
SEO and Google are not the be all and end all solutions to building followers. Engagement and activism are still key…
November 26, 2018 — Dale, a qualified lawyer (but he asked us not to hold that against him) is joining us from Tasmania to share with us how he’s created an online social community for the disability sector – My Disability Matters, using many of the familiar tools such as BuddyPress, Peepso, WooCommerce, and many others. He’ll cover many of the learnings based around the scaling and performance ability of different plugins and hosting. Discussion of our experience and tips for others building their community on WordPress.
October 4, 2018 — „Sociálne média nie sú len sociálne siete.“ …povedal Lukáš Franko, ktorý nám na WordCamp Košice 2018 ukáže návod ako vytvoriť social media stratégiu. Spoznáme plátno social media stratégie, vďaka ktorému si doslova vyskladáme kampaň a stratégiu na mieru.
August 23, 2018 — Everyone has a Facebook account. Does that mean everyone can do social? Yes… and no. There’s a difference between doing social and crafting a powerful social presence. This session will go through the art and science of social media. It will include a review of the current landscape and the cross-platform challenges; the art of developing an authentic, meaningful voice; and how to measure success.
August 9, 2018 — With the average attention span shorter than that of a goldfish, it’s important we know how to cut through the cluttered social media space of today. Mel will show you how to create compelling and useful social media content that cuts through in a crowded market.
July 8, 2018 — * How to use Instagram to get leads and customers in 2018!
* 5 Most common Instagram mistakes business owners make and how to avoid them.
* Tips for growing followers and engagement.
* How to use Instagram to get traffic to your website or blog!
* How to create a bio that gets discovered.
* How to use Direct Messages to start conversations.
* How to attract your target audience and more!
May 6, 2018 — BarCamp Track
January 24, 2018 — Let’s be honest… We are not, nor will we ever be, Beyoncé. But, mere mortals can learn from Queen Bee’s impeccable social media marketing strategy and use WordPress to get it done. With 10.6 million likes and counting on Instagram, Beyoncé knows how to connect with her followers by sharing glimpses of her life in photos or in short videos. In order to build your following for your brand or business, you must engage your audience, but let’s do it like Beyoncé! We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now! We’ll even take a step further and discuss what the average developer can implement in order to make engagement much easier for their users to engage properly. Because ‘Yoncé certainly did not build her empire of 14 million Twitter followers by sporadically sharing (or oversharing) on social media. Yet, the greater question is, “Is there a formula for social media success when promoting a business brand?” YES!
January 15, 2018 — I believe the day of a business marketing and sales plan without the integration of both Social Media and SEO are in the past. Search engines now see Social Media and Search Engine Optimization as tied together.
– Website visits from social site tend to have lower bounce rates and produce more “”sticky”” visitors
– Social channels can be optimized for keywords that complement website keywords and phases.
– Website pages and blogs tied together as cornerstone content and shared on social channels produce more rapid SEO gains.
A well crafted, well targeted online marketing plan that strategically combines social marketing and SEO marketing can accelerate traffic to websites and engagement with buyers. It not really sorcery, but it does produce magic.
November 12, 2017 — While there’s always discussion on how social media (our constant need for “Likes” and the consumption of superficial celebrity lives) is damaging to us – I want to take a different approach and highlight how much progress is being made to destigmatise mental health in Ireland by both our own actions and those of organisations across online channels.
I will focus on social media campaigns run by businesses & charities, the increase in mental health blogging by young people, the open sharing of emotions and discussions on mental health issues, and how all of this is actively helping individuals across the country.