October 30, 2021 — This talk offers insights from building the social media following of the popular Elementor WordPress plugin. Learn how to create a virtuous cycle where social media content is seamlessly integrated to your business.

Presentation Slides »

June 24, 2021 — Learn the basics of how to use social media to grow your business or blog, including a list of ideas of things to share.

January 9, 2021 — Las redes sociales son reflejo de opiniones y lo que se comunica a través de estas causa impacto en las masas. Por lo tanto, elegir bien al influencer que querés que represente a tu marca será uno de los mayores retos de tu estrategia de marketing. No basta con seleccionar a la persona que tiene la cifra más alta de seguidores, sino definir objetivos y acciones que ayuden a transmitir un mensaje que impacte a los usuarios y garanticen resultados positivos.
Por ende, en esta sesión te compartiré los beneficios del Marketing de Influencers, una clasificación de estos y cómo producir una campaña adecuada a las necesidades de tu negocio. De manera que podás sacarle provecho a las futuras colaboraciones y potencien directamente el logro de tus objetivos estratégicos.

June 25, 2020 — Learn how to create consistent lead-generating social media content. This overview can help any entrepreneur understand social media.

topics include:
– how social media works and how you can make it work for you
– the Facebook Algorithm and what features work for your business
– the influencer model and how to use it to grow your Instagram following
– creating engaging Instagram content

Presentation Slides »

March 17, 2020 — Using social media to build relationships
Engagement Strategies
Using social media as a lead generator

March 12, 2020 — This talk covers common failures businesses make in their social media strategies and how you can get your business back on track so you can build and audience that converts into sales.

December 30, 2019 — The right plugins can make a huge impact on what you can do socially with your site. Make WordPress easier to share, reach and communicate.

November 5, 2019 — We’ve all heard organic reach in social media is down. What if I told you, you can improve your reach with less work per week?

The secret is automation.

There is an elegant way to put out unique content that performs, but also doesn’t each your life with manual posting. We will discuss how to come up with topic ideas and how to put your content to work by harnessing app integrations.

November 4, 2019 — There is a growing need for content creators from diverse backgrounds to tell their stories. To share their experiences and to encourage the need and acceptance for diversity and using the ability to speak, write, teach and deliver transformative content.

These stories are from the diverse backgrounds of men and women, culturally diverse backgrounds, gender neutral to gender specific. Youth, teens and young adults, American, African, Central American and European.

The opportunity to share a voice to address social issues is easier with the platform of WordPress. WordPress inspires creativity, innovation, digital voice amplification and collaboration.

WordPress provides a stable and scalable platform that can magnify a voice towards social, cultural and gender issues. The “Me Too” movement is not the only movement that is using Social Media to share its voice and supporting the voiceless, there are groups that are demanding attention and peaceful and united action.

WordPress is a platform that allows and encourages the acceptance and tolerance of the human story. Share your voice.

September 16, 2019 — Amber Hewitt: How to Use Brand Strategies for Growing Your Blog and Social Media