August 9, 2018 — With the average attention span shorter than that of a goldfish, it’s important we know how to cut through the cluttered social media space of today. Mel will show you how to create compelling and useful social media content that cuts through in a crowded market.

July 8, 2018 — * How to use Instagram to get leads and customers in 2018!
* 5 Most common Instagram mistakes business owners make and how to avoid them.
* Tips for growing followers and engagement.
* How to use Instagram to get traffic to your website or blog!
* How to create a bio that gets discovered.
* How to use Direct Messages to start conversations.
* How to attract your target audience and more!

May 6, 2018 — BarCamp Track

January 24, 2018 — Let’s be honest… We are not, nor will we ever be, Beyoncé. But, mere mortals can learn from Queen Bee’s impeccable social media marketing strategy and use WordPress to get it done. With 10.6 million likes and counting on Instagram, Beyoncé knows how to connect with her followers by sharing glimpses of her life in photos or in short videos. In order to build your following for your brand or business, you must engage your audience, but let’s do it like Beyoncé! We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now! We’ll even take a step further and discuss what the average developer can implement in order to make engagement much easier for their users to engage properly. Because ‘Yoncé certainly did not build her empire of 14 million Twitter followers by sporadically sharing (or oversharing) on social media. Yet, the greater question is, “Is there a formula for social media success when promoting a business brand?” YES!

January 15, 2018 — I believe the day of a business marketing and sales plan without the integration of both Social Media and SEO are in the past. Search engines now see Social Media and Search Engine Optimization as tied together.

Examples include:
– Website visits from social site tend to have lower bounce rates and produce more “”sticky”” visitors
– Social channels can be optimized for keywords that complement website keywords and phases.
– Website pages and blogs tied together as cornerstone content and shared on social channels produce more rapid SEO gains.

A well crafted, well targeted online marketing plan that strategically combines social marketing and SEO marketing can accelerate traffic to websites and engagement with buyers. It not really sorcery, but it does produce magic.

Presentation Slides »

November 12, 2017 — While there’s always discussion on how social media (our constant need for “Likes” and the consumption of superficial celebrity lives) is damaging to us – I want to take a different approach and highlight how much progress is being made to destigmatise mental health in Ireland by both our own actions and those of organisations across online channels.

I will focus on social media campaigns run by businesses & charities, the increase in mental health blogging by young people, the open sharing of emotions and discussions on mental health issues, and how all of this is actively helping individuals across the country.

November 11, 2017 — Producing great content is just the start. Reaching your intended audience is the next critical part.

WordPress is not just the ultimate platform for content creation, it can be leveraged in many different ways to build that important reach – through social and email integration and more.

Over the past 8 years, I’ve used WordPress in ways that build those connections, starting with No Treble (a site for bass players). I’ve learned what it takes to get content shared across the social web, how to use WordPress’s incredible built-in features (like category feeds) to generate relevant, high engagement email newsletters and more. I’ve since applied this learning to several client sites with similar success.

No Treble grew to be (and continues to be) the most read publication for bass players in the world (online or off). We’ve been able to shape WordPress into something that has grown our Facebook audience to over 272,000 fans, and we send out 90,000+ emails each month – all triggered by the content we publish on WordPress.

October 31, 2017 — Be the Greatest of All Time when it comes to social media. Learn how to create social media campaigns that will engage your audience and learn how to measure your success.

October 30, 2017 — Great content takes a long time to create, sharing it on your social platforms shouldn’t! This talk compares several popular WordPress plugins for content scheduling and automating social media posting. It will also cover other useful, non-WordPress services to help create beautiful social graphics, build your blog following, link your social accounts and automate your efforts.

Presentation Slides »

October 23, 2017 — Survey of WordPress and Social Media