December 10, 2017 — As web designers and developers one of the keys to our business success is retaining clients over time and generating client referrals. If we build strong supportive relationships with our existing customers we can guarantee future projects and work. Clients need more than just a great website, they need to be empowered to manage their WordPress site on their own. However, many business owners and marketing professionals are not knowledgeable about WordPress and feel confused and stressed about running the site once it is launched. Learning about WordPress online is also very confusing for people that are newer to or less experienced with the platform. So how can we empower our clients to manage their sites on their own and feel confident in their abilities? Many designers and developers offer a single training when the site goes live, but for clients that have never used WordPress or rarely use it this single training is not enough. Get tips and tricks about how to prepare your clients so they can take their WordPress tool and make the most out of it for their company or organization. Learn how to put together a launch plan that includes in person training, video tutorials, FAQs, and more. Discover why as designers and developers we are also educators. Give your customers the best chance they have to succeed and they will be more likely to return to you when the site needs to grow, as well as tell other professionals, businesses owners, and organizations they know about your service.
June 21, 2017 — When you create a WordPress website for a client that never used it, it can be difficult to make the jargon understandable. Why do we need a theme and plugins ? What are the tags, the permalinks, etc.
In this presentation, I’m gonna give you 10 metaphors to help you explain WordPress technical terms to beginners.