January 8, 2019 — Search engines are always changing, just like other kinds of technology. Keyword content and architecture is important for any website, but that’s not all you have to do in order to increase your authority, credibility, and rankings. Come find out what the search engines want in 2018 and how you can leverage your WordPress website to create content that matters and has an impact.

Takeaways:

Tips for link building
Best practices for website usability
Local SEO tips

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December 10, 2017 — As web designers and developers one of the keys to our business success is retaining clients over time and generating client referrals. If we build strong supportive relationships with our existing customers we can guarantee future projects and work. Clients need more than just a great website, they need to be empowered to manage their WordPress site on their own. However, many business owners and marketing professionals are not knowledgeable about WordPress and feel confused and stressed about running the site once it is launched. Learning about WordPress online is also very confusing for people that are newer to or less experienced with the platform. So how can we empower our clients to manage their sites on their own and feel confident in their abilities? Many designers and developers offer a single training when the site goes live, but for clients that have never used WordPress or rarely use it this single training is not enough. Get tips and tricks about how to prepare your clients so they can take their WordPress tool and make the most out of it for their company or organization. Learn how to put together a launch plan that includes in person training, video tutorials, FAQs, and more. Discover why as designers and developers we are also educators. Give your customers the best chance they have to succeed and they will be more likely to return to you when the site needs to grow, as well as tell other professionals, businesses owners, and organizations they know about your service.

June 19, 2017 — *This is a 15-minute Lightning Talk*

What are landing pages? Why are they important? What role can they play in generating more conversions and more revenue? Find out the key aspects of successful landing pages and how you can get more of your website visitors to take action and become leads and sales.

Takeaways:

List of successful landing page examples
Identify the types of conversions that might work for your website
Outline tracking tools that will help quantify landing page success

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July 28, 2016 — Choosing plugins can be a daunting task, especially for those of us that can’t hack or custom build a plugin to make it better. Learn social media best practices for 2016 and how to integrate social media into your WordPress site in a way that is useful and relevant to your audience, as well as effective and beneficial for you.

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September 16, 2015 — Just in case you forgot: Facebook and other social networks actually
serve a business purpose. If you want to generate a strong social
media ROI over time, connect your business goals to your efforts on
social media. Shift your energy to YOUR BUSINESS rather than the of
unending grind of creating content, and learn how to combine your
creativity with what your clients and customers want to produce
results. Then learn how to implement the right social media tracking
and reporting systems, so once you establish your company or
organizational goals, you’ll know when you’re hitting them. Find out
what data to evaluate regularly to refine your social strategy and
make sure it’s performing for your business and your bottom line. Make
social media work for you–without the burnout, aimless effort, and
inefficiency that waste the money and resources of so many businesses
and nonprofits.

Takeaways

– Learn an easy method to associate each social media site your business or organization uses with specific and even measurable financial, marketing, and communications goals
– Learn how to use Google Analytics data and other social site statistics to guide your strategy for reaching your social media marketing goals
– Learn how to communicate with your team that you have designed a results-oriented social media plan, and what data they can expect to review each month or quarter
– Take home a list of recommended social media tools designed for use with WordPress

September 17, 2014 — A discussion about social media. Listen to local experts talk about how they utilize social media for success.

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September 9, 2014 — You design attractive, functional, memorable websites – but do they turn visitors into customers for your clients? Get insights into the latest trends in website usability, searchability and design elements that encourage conversions — purchases, form completions, event registrations, etc. Learn best practices for designing a site with WordPress that both looks great AND converts website visitors into the customers, clients, and potential leads every business needs.

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