December 10, 2017 — Do you really know how your users are using your site? Do you know where they are coming from? Do you have any idea on what marketing paths are working best that you are currently using?
In this talk, we will go over real world examples and tools we use on a daily basis to improve our client’s user experiences by removing roadblocks and increasing conversions.
Buzzwords: Heat Maps, Screen Recording, Analytics, Link Tracking, and Effort
April 10, 2017 — How can you truly create an experience without knowing who you are creating it for? Why does so much get made without user research? Why do so many creating experiences not run user tests or engage with their users at any point? It isn’t a privilege of the wealthy agency or invested company. In this talk I’ll show why knowing your users matters and how you can start truly understanding them to make a better experience.