August 8, 2014 — Web design does not start with a Photoshop comp. Web design does not start with a Photoshop comp. Photoshop is step 7. Or 10. Or 50. Before you draw a single pixel on your canvas there are a myriad of things that need to be covered. This talk is an exploration of the web design process, all the way from the first client meeting to the shipping of the final product. Llearn about IA and UX techniques, card sorting, personas, concurrent development, agile process, version control, the works.
July 16, 2014 — Designing for first impressions is no easy task. 50 milliseconds isn’t enough time to read a single line of copy or even fully comprehend what you’re looking at. So how can you design for good first impressions? The key is understanding human psychology and emotional reactions. Despite our highly evolved state, all humans have a subconscious “lizard brain” that makes lightening fast assessments about what feels good or bad. If you understand the lizard brain, you can use design to illicit positive first impressions. This talk discusses the lizard brain and how it secrets influences our actions and thought. It then covers the framework for emotional reactions and how you can use design to illicit positive reactions to visual stimuli.
June 24, 2014 — When building a project or platform it’s important to consider how your users will use the product or service. This presentation dives into a project example to understand how to effectively execute User Experience for platforms.
June 15, 2014 — Why working with a designer or user experience expert before you develop your product will help you stand out from the pack. If two products do exactly the same thing, the one that’s pleasant to use will win. Don’t be the developer with a great product that nobody likes to use.
June 5, 2014 — Distractions have always been a natural constituent of our lives. But with the rise of technology and all the digital noise, it has become harder than ever to keep focussing on a specific task.
It’s out job as designers to bring back clarity to the digital canvas by providing reading experiences that put readers first.
October 10, 2013 — This talk is about how to view your own web content by seeing it through the eyes of the user. It discusses methods of improving UX by employing simple and effective psychology alongside common-sense SEO and how methods of effective in-person conversation can be applied to web content strategy.
August 30, 2013 — Design is, fundamentally, about problem solving. Our clients often come to us with solutions, but do these solutions even solve the right problems? Whether you’re using WordPress to build enterprise-level websites or web apps for startups, a strong UX research and discovery phase can help bring any confused project into perspective, create focus, and set the path for an accurate solution (and a happy client).
May 12, 2013 — WordPress è una piattaforma di publishing editoriale eccezionale che oramai attraverso i suoi canoni standard permette di offrire un esperienza più che piacevole ai lettori. Ma a cosa dobbiamo porre attenzione quando andiamo a personalizzarlo nel progetto o lo usiamo come motore per sviluppare servizi più avanzati? Nello speech alcuni consigli pratici sul cosa curare in un progetto per creare un’esperienza d’uso eccellente.