‘viral’ Videos

  • Alessia Camera: Il passaparola a disposizione del prodotto: si può progettare il marketing virale?

    WordCamp Verona 2019Speaker: Alessia Camera

    December 10, 2019 — Ogni giorno sulle pagine dei giornali leggiamo quali sono le ultime trovate che i pubblicitari s’inventano per attirare l’attenzione delle persone. Dai video degli asteroidi contro madri e padri alle invasioni di campo più o meno studiate, come quella avvenuta ultimamente durante la finale di Champions League, lo scopo è sempre lo stesso: tutti abbiamo bisogno di farci ricordare e spesso lo facciamo ricorrendo al passaparola, con la speranza che questo diventi virale.
    Anche chi ha un e-commerce o sta sviluppando un prodotto digitale spera di poter sbloccare il virale. In un’ottica di sviluppo prodotto, che cosa significa progettare il virale? E si può davvero pensare alla propagazione virale come il fine ultimo di questa strategia oppure l’obiettivo dovrebbe essere diverso?
    Una sessione legata alla progettazione digitale focalizzata sugli aspetti di marketing e sugli utenti perché, nonostante tutta la tecnologia che abbiamo oggi a disposizione, sono ancora loro a dover essere messi al centro.

  • Stella Njogo: Stop trying to become viral, become vital. Here’s how with WordPress

    WordCamp Nairobi 2017Speaker: Stella Njogo

    November 16, 2017 — Going viral has been the holy grail of content creators and we should realise that there is room for everyone, but not just at the top. There are several ways to become successful in content creation and it’s about time we explored them all. Let’s change the game.

    Presentation Slides »

  • Dennis Hong: What I Learned When My Blog Post Went Viral

    WordCamp US 2015Speaker: Dennis Hong

    December 13, 2015 — In 2012 and again in 2013, I hit the blogger’s dream — one of my posts went viral. As of today, it has over a million views and has been shared on Facebook 450,000 times:

    During the two separate instances when it went viral, I learned a bunch of lessons on both blogging and hosting a website. The goal of the talk is to share these lessons and help bloggers be prepared should they go viral, too:

    My hosting plan left my site woefully unprepared for spikes in traffic. What were some things I could have done to prepare?
    My ad network shut down my account for alleged fraud, and I lost potentially thousands of dollars worth of ad revenue. Was there anything I could have done differently?
    Tons of sites started republishing the post without permission. I even had to deal with a blatant case of plagiarism, when someone not only republished my post in its entirety, but changed the title and author. What was the best way to handle this?
    I was also contacted by a few reputable sites (USA Today, HuffPost) to republish the post in its entirety. Was it worth it to grant permission?
    Of course, the virility of the post drew the requisite trolls. What were some of the productive — and unproductive — ways to deal with them?