April 6, 2017 — This talk will provide a baseline introduction to some of the task and tools needed to provide a proper WordPress website preflight and QA. We’ll discuss team roles, organization, scoping, utilities, methodologies and measurement standards for carrying out successful website QA.

October 27, 2016 — Approaching e-commerce without giving consideration to Amazon is paramount to eating your lunch in the tiger cage at the local zoo. That’s not to say it can’t be done—because it can. You just need to be very clear about your strategic planning and what creates your competitive advantage. We will touch on these topics for store owners to help differentiate and win!

January 19, 2016 — Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site’s primary call to action and create experiences that support that goal. We will also evaluate design choices of many well-known sites as we examine how they help (or hinder) common goals. Whether you’re a designer, developer, or a person maintaining a site, you will come away with a critical eye for evaluating design patterns and a process for narrowing down a design strategy.

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September 29, 2015 — Přednáška Pavla Ungra na téma Funkční strategie pro váš web (nejen na WordPressu).

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March 10, 2015 — Because Website Speed Matters

December 22, 2014 — Chciałbym opowiedzieć jak wdrożyliśmy i testowaliśmy serwis newsowy Zipnews oparty o WordPressa. Nie chcę skupiać się na kodzie, tylko pokazać kilka rozwiązań, które pozwoliły nam zdobyć całkiem duży ruch (500.000 odsłon) jak na kilkumiesięczną stronę: 1. samoopłacająca się kampania reklamowa, 2. wtyczka wysyłająca naszą treść do innych WordPressów i ściągająca ruch z dużych stron do nas (np. swiat.lm.pl), 3. sposób w jaki doszliśmy do aktualnego układu elementów na stronie, który pozwala nam generować o 150% więcej odsłon na wizytę niż w tradycyjnym układzie, 4. wykorzystanie tagów do ściągnięcia darmowego ruchu z Google. Efekt jest świetny: pół miliona odsłon w pół roku od uruchomienia i dwie oferty kupna serwisu (za więcej niż pół miliona.

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November 5, 2014 — Growth is the main goal for any online project but only large companies can invest in growth teams and professional planning. In this presentation Luca explores the frontiers of Growth Engineering, giving practical advice on how to apply the best growth strategies to any WordPress site, from the personal blog to the large publishing site. How to acquire new traffic in an ethical way, how to engage the visitors and turn them into regular readers, how to drive a successful campaign on WordPress.

February 3, 2014 — So you’ve built a website now what? Learn how to attract and engage your visitors and keep them on your website. Turn those visitors into loyal followers, clients, or buyers.

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September 5, 2013 — This presentation is about building “Dynamic Web Environments” that make intelligent, data driven, real time decisions regarding the content it serves or the experience it delivers. It begins with building web environments that cater to a users needs before they even have a chance to express them. And it covers specific instances where you can use mobile technology, data from analytics and user feedback to build dynamic web environments.

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August 25, 2013 — This is an interactive session that reviews live websites from attendees, covering various website testing and usability techniques that can used to improve sales and customer engagement on your website. From simple content changes to more in depth issues, this presentation has practical takeaways to be put to work right away.