April 25, 2026 — This session is about how WordPress professionals can turn website maintenance/care into a real, sustainable business, instead of treating it as an afterthought or an “extra” service. Based on my experience as a WordPress agency with +70 clients and as the founder of a tool that helps 3,000+ professionals worldwide to grow their WordPress maintenance service. I’ll explain why relying only on one-off website projects is increasingly risky (more than ever thanks to AI), and why maintenance is becoming a key pillar for stability, scalability, and long-term growth. The talk will cover: Why maintenance is essential for WordPress sites and clients. The core tasks that should be included in a professional maintenance service (beyond updates). Why maintenance works so well as a recurring revenue model for freelancers and agencies. Common mistakes professionals make when offering maintenance. Practical ideas on how to package, price, and sell maintenance services in a sustainable way.

September 20, 2022 — Nesse vídeo veremos a importância de atualizar o seu site WordPress e como podemos gerenciar atualizações. Com um vídeo passo-a-passo como atualizar o seu site WordPress.

November 4, 2021 — This talk offers insights from a 115 agency website audits. Find out the most common issues found on WordPress sites and learn how to address them.

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October 30, 2020 — This talk explains how to use free resources to examine and prune WordPress databases.

How tidy is your WordPress database? While WordPress site content can be exported and imported into a newly installed environment, many larger or more active sites need surgical precision to clean the database. This is especially true for eCommerce stores or sites where user content (such as comments, accounts) are active, and migration or downtime must be avoided.

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