June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.
When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.
February 15, 2016 — Workshop:
Starting a website is easy with WordPress, but having a clear goal in mind is vital for determining design, structure and content. In this workshop we’ll first focus on setting clear goals, before we in the next step will translate that into a better website. We’ll look at different types of goals like personal blogging, sharing portfolio, revenue gain, community building, and so on. Together we’ll discuss what would be the best approach for each of those specific goals.
This workshop is ideal for WordPress beginners who’ve never built a website or those who want to take their website to the next level.
January 17, 2016 — In the field of Information Architecture (IA) and User Experience Design (UX), there is a practice known as Usage Modeling, which maps user scenarios and stories to business priorities. This technique has been traditionally employed in software development to help define the Minimum Viable Product (MVP) for first candidate release.
In this session, you will learn how the Usage Modeling process can be applied to your or your clients’ website and mobile projects to:
– put the end-user first
– prioritize features
– scope out functionality you thought was important (but isn’t)
– determine an appropriate budget for the project
The format of this session is unique: part lecture, part hands-on simulation of an actual Usage Modeling Workshop in the boardroom so you can experience the methodology first-hand with a seasoned facilitator.
If you are considering a large web project for yourself or your organisation, or if you often quote on web work for clients, then this session is not to be missed!