‘Workshop’ Videos

  • Jennifer Bourn: Clarity Breeds Opportunity - Brand Communication Tactics Workshop PART 2

    Jennifer Bourn: Clarity Breeds Opportunity – Brand Communication Tactics Workshop PART 2

    WordCamp Seattle 2017Speaker: Jennifer Bourn

    June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

    When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

    In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

    Presentation Slides »

  • Konstantin Obenland: Mein erster Gutenberg Block

    Konstantin Obenland: Mein erster Gutenberg Block

    WordCamp Cologne 2017Speaker: Konstantin Obenland

    November 28, 2017 — Konstantin zeigt die Entwicklung eines eigenen Inhaltsblock für den Gutenberg Editor.

  • Daniele Scasciafratte: A deep dive into VVV

    Daniele Scasciafratte: A deep dive into VVV

    WordCamp Torino 2017Speaker: Daniele Scasciafratte

    April 10, 2017 — So you setup VVV on your computer and you are ready to go: do you have questions? We have answers!

  • Ulrich Pogson: Intro to the Theme Review Team

    Ulrich Pogson: Intro to the Theme Review Team

    WordCamp Torino 2017Speaker: Ulrich Pogson

    April 9, 2017 — Let’s learn together how to contribute to the Theme team.

  • Job Thomas: Purpose-Driven Websites - What On Earth Is Your Site Here For?

    Job Thomas: Purpose-Driven Websites – What On Earth Is Your Site Here For?

    WordCamp Cape Town 2015Speaker: Job Thomas

    February 15, 2016 — Workshop:
    Starting a website is easy with WordPress, but having a clear goal in mind is vital for determining design, structure and content. In this workshop we’ll first focus on setting clear goals, before we in the next step will translate that into a better website. We’ll look at different types of goals like personal blogging, sharing portfolio, revenue gain, community building, and so on. Together we’ll discuss what would be the best approach for each of those specific goals.

    This workshop is ideal for WordPress beginners who’ve never built a website or those who want to take their website to the next level.

  • Tom Auger: Scoping and Budgeting Projects with Usage Modeling

    Tom Auger: Scoping and Budgeting Projects with Usage Modeling

    WordCamp Toronto 2015Speaker: Tom Auger

    January 17, 2016 — In the field of Information Architecture (IA) and User Experience Design (UX), there is a practice known as Usage Modeling, which maps user scenarios and stories to business priorities. This technique has been traditionally employed in software development to help define the Minimum Viable Product (MVP) for first candidate release.

    In this session, you will learn how the Usage Modeling process can be applied to your or your clients’ website and mobile projects to:

    – put the end-user first
    – prioritize features
    – scope out functionality you thought was important (but isn’t)
    – determine an appropriate budget for the project

    The format of this session is unique: part lecture, part hands-on simulation of an actual Usage Modeling Workshop in the boardroom so you can experience the methodology first-hand with a seasoned facilitator.

    If you are considering a large web project for yourself or your organisation, or if you often quote on web work for clients, then this session is not to be missed!