We’ve all heard the same talks: a very calm, hip developer talks about working on or releasing some cool project. They’re bold, confident, and appear to have everything under control. If you’re like me, you don’t feel that way at all. You’re terrified of letting anyone else see what you’re working on. You assume that everyone is smarter than you, and that you have no business trying to start a business. Let’s strip away the false pretenses and talk frank about how we really feel. Releasing a plugin to the public can be a very scary prospect. Charging people for the privilege of using your code is even scarier. When do you release? How often do you update? Will you make any money? If your plugin is open source, how do you get people to commit to your project?