Over 6 billion hours of video are watched on YouTube every month. That’s nearly one hour for each person on the planet — Every. Month. There’s no doubting the power of YouTube; it is the world’s second largest search engine,after all. The question is: how do you harness it? Jason Merrell — a popular YouTuber with over 70,000 fans — believes that being successful on YouTube is about more than the meta data, it’s about building a community.