Good user experience in WordPress themes can make the difference between frustrated or happy users. Yet, it’s often overlooked. A solid user experience can feel just right, creating sound expectations and delight. We still see themes with misleading screenshots and demos. Themes with tons of options and complex setups too. This leaves users with false hopes and countless ways to fail. In this talk, we’ll explore user research, theme setup, theme options and more. By the end, you’ll know what makes up a theme’s user experience, and how to set your users up for success.