Did you know that people tend to donate more online than in person? You may be leaving money on the table if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship. Your website is more than just a tool to raise awareness for your cause. Whether you’re a nonprofit, religious based organization, or individual, online giving is a vital part of furthering your cause.

In this session attendees will learn not only how optimize your donation forms, but also how to present your message most effectively. As well, we will examine several simple, research-backed methods that any fundraiser can make to improve their online donation process. You’ll leave with the confidence that your donation pages and forms can effectively convert visitors into donors – and keep them giving for years to come