August 7, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. On the Internet, a positive reputation can take you farther than ever… and a few bad reviews can sink your sales overnight.

In this short workshop, experienced online marketing coach Tammy Finch is going to show you:

How to monitor reviews and respond to negative feedback
How to manage (and separate) your personal and professional personas
How to use social media profiles and other digital tools to get feedback from buyers
This should be considered a must-attend session for any marketer or business owner.

Presentation Slides »

March 16, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. On the Internet, a positive reputation can take you farther than ever… and a few bad reviews can sink your sales overnight.

In this short workshop, experienced online marketing coach Tammy Finch is going to show you:

 How to monitor reviews and respond to negative feedback

 How to manage (and separate) your personal and professional personas

 How to use social media profiles and other digital tools to get feedback from buyers

This should be considered a must-attend session for any marketer or business owner.

Presentation Slides »

February 7, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. The only difference is that now people aren’t talking at cafés or bus stops; they’re tweeting about your company and leaving reviews on the Internet.

That means a positive reputation can take you farther than ever… and that a few bad reviews can sink your sales overnight.

Unfortunately, most business owners and marketers don’t know what it takes to establish and grow a positive online reputation. In this short workshop, we will discuss why you should care what others on the Internet are saying about you, and the best ways to cultivate a positive image.

Presentation Slides »