This talk will be a continuation of the talk I gave at WordCamp Seattle earlier this year. It focuses on my experience creating a theme for public release in the official WordPress Theme directory. The original presentation can be viewed here.

My goal with the second talk would be to pull key elements from this presentation, but introduce some new concepts that I learned during the process creating my second theme for public release. I intend to create a totally new presentation; not just recycle the old one