Online content creators struggle to monetize their content effectively with a pure advertising model. At MediaPass we’ve helped hundreds of publishers sell subscriptions to their online content, giving us a unique expertise in digital subscriptions. The subject of online paywalls is very topical right now. Unfortunately, however, there’s a lot of speculation and not a lot of data.

Topics to discuss:

· How and why you should be considering charging for some content

· Pros and cons of various subscription strategies

· What content is best for subscriptions and why it may not matter

· And more!