Lachlan MacPherson talks about the development philosophy and processes used at Sennza for all the WordPress themes they design & develop.

Because WordPress is so extendable and flexible, there are many different ways to integrate the same feature or option. At Sennza they have an emphasise keeping things as simple as they can be, but no simpler.

Lachlan is one of the co-founders of Sennza, a WordPress only digital agency based in Brisbane. He is passionate about keeping the WordPress community alive and growing in Australia. He was a co-organiser for WordCamp Gold Coast and also helped to start the WordPress Sydney and Brisbane meetups.