Okay, “content is king” — but it seems like an insatiable, resource-draining beast. How can feed your WordPress site with a steady stream of engaging content? This presentation will cover: • Types of written content proven to be engaging • Styles of written content that are most effective • Content curation • Google Alerts as content-feeding tool • Content format (needs to be mobile-friendly) • Increasing importance of non-text (photos & video) content