While developing custom themes for clients many of us may tend to overlook how the WordPress architecture can be leveraged to further support our client’s content. We can easily add custom post types, plugins, or custom meta. But how can we create themes that use these resources more efficiently and effectively while lessening the bloat. Doing so can make our themes easier to use for the client and the visitor. Ultimately this can have a positive impact on your clients business. This talk looks at different ways you can use your clients content to develop custom themes tailored to their goals. Using Information architecture to plan out your theme development strategy.

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