December 10, 2017 — The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so. If you want to learn what content should be on your site or how your menu should be structured: this talk is for you.

Information architecture is something serious, however, the majority of businesses have structured their sites in an bad way, using the ITTIR-method – “I think this is right”. While common sense is a useful tool and a lot of sites are very simple (e.g. 5 pages total), there’s a better way to go about it. If you already have tens of pages on your site, you should do proper information architecture analysis. Guiding people through the vast amount of information on offer is something that requires thought and research. Intuitive navigation doesn’t happen by chance. So don’t jump the visual part of of your webdesign too quick, but take plenty of time to think about the architecture of the information you offer on your site.

This helps you answer user’s four most important questions when they arrive at a website:

Am I in the right place?
Do they have what I am looking for?
Do they have anything better (if this isn’t what I want)?
What do I do now?
After this talk you’ve learned what content should be on your website and how you should structure it.

October 23, 2017 — Apresentação dos princípios básicos da Arquitetura da Informação: organização, rotulagem, navegação e busca, aplicados ao WordPress.

Presentation Slides »

June 22, 2017 — Monique started working as a graphical designer and engineer somewhere in the 20th century. She discovered the web in the early 90ies and has been online ever since, exploring new possibilities.

This talk is for anyone who thinks that when building websites, the first and most important goal should be serving the visitor’s needs. Whether you’re a blogger, designer, copywriter, marketeer or developer, understanding the importance of structure in relation to context, content an users is crucial.

Ask yourself this question: when you’re building a website, do you actually know what you’re building? Has your website project got the right structure fit for the purpose?

The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so.

Presentation Slides »

June 6, 2017 — The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so. If you want to learn what content should be on your site or how your menu should be structured: this talk is for you.

Information architecture is something serious, however, the majority of businesses have structured their sites in an bad way, using the ITTIR-method – “I think this is right”. While common sense is a useful tool and a lot of sites are very simple (e.g. 5 pages total), there’s a better way to go about it. If you already have tens of pages on your site, you should do proper information architecture analysis. Guiding people through the vast amount of information on offer is something that requires thought and research. Intuitive navigation doesn’t happen by chance. So don’t jump the visual part of of your webdesign too quick, but take plenty of time to think about the architecture of the information you offer on your site.

This helps you answer user’s four most important questions when they arrive at a website:

Am I in the right place?
Do they have what I am looking for?
Do they have anything better (if this isn’t what I want)?
What do I do now?
After this talk you’ve learned what content should be on your website and how you should structure it.

Presentation Slides »

April 13, 2017 — Come organizzare il menù di un sito sulla base dei suoi contenuti, dall’architettura delle informazioni alla scelta della tipologia di menù. Un’introduzione alle strategie di mapping – concettuali, tecniche e grafiche – che sono alla base di un sito che raggiunge i propri obiettivi.

Presentation Slides »

February 27, 2017 — One of the most important parts of building a WordPress site from scratch, is brainstorming and building out the various types of data, and how they relate to each other.

In this talk we will cover:

Creating Custom Post Types
Creating Custom Taxonomies
Using Metadata for CPT’s and taxonomies
How best to make relationships between these two data types.
How to build performant queries.
And lastly we will look at some basic caching techniques that we can employ with Transients and/or Object Cache to make these queries even more performant.

October 8, 2016 — W ramach prelekcji Szymon przedstawi dobre praktyki w zakresie projektowania architektury informacji stron. W prezentacji skupi się na kwestiach fundamentalnych/teoretycznych, omówi znaczenie architektury informacji, projektowania nawigacji i linkowania wewnętrznego oraz podziału treści na stronie.

Presentation Slides »

May 17, 2016 — Nello speech vengono analizzati i principali problemi relativi alla SEO on-site presenti nei siti in WordPress. In particolare si parla di: gestione dei meta title e description, duplicazione dei contenuti, gestione dei tag e delle categorie, utilizzo degli status code http, gestione dell’architettura informativa del sito e del linking interno.
Per ognuna delle tematiche trattate vengono fornite le best practices e i plugins che permettono di risolvere in maniera definitiva i problemi di ottimizzazione e di ottenere un’indicizzazione ottimale.

Presentation Slides »

January 17, 2016 — In the field of Information Architecture (IA) and User Experience Design (UX), there is a practice known as Usage Modeling, which maps user scenarios and stories to business priorities. This technique has been traditionally employed in software development to help define the Minimum Viable Product (MVP) for first candidate release.

In this session, you will learn how the Usage Modeling process can be applied to your or your clients’ website and mobile projects to:

– put the end-user first
– prioritize features
– scope out functionality you thought was important (but isn’t)
– determine an appropriate budget for the project

The format of this session is unique: part lecture, part hands-on simulation of an actual Usage Modeling Workshop in the boardroom so you can experience the methodology first-hand with a seasoned facilitator.

If you are considering a large web project for yourself or your organisation, or if you often quote on web work for clients, then this session is not to be missed!

December 20, 2015 — During this panel we openly discuss content structure, content strategy, content discovery, development tips, and end with an audience Q&A. We will help you make sense of all the things you have to consider when setting up or improving your site’s Information Architecture, and share some of the secrets and pro-tips that we have found work well.