In this session, Kathy Cano-Murillo, the Crafty Chica, shares how she took her knowledge and experience from being a newspaper features reporter and applied it to create her award-winning blog, CraftyChica.com. She also shares her comical-yet-insightful lessons learned, as well as her insider tips that elevated her blog to a lifestyle site that spun off a series of books, a product line, web series, brand partnering and more. She shares her best practices for pinpointing a mission statement, and creating engaging content to support that. While Kathy‘s blog is grounded in DIY, she shares how she takes liberty with that “creativity” theme and applies to food, shopping, diary, entertainment, books and more.