In today’s project feature debates, you and your web team hash out priorities based on budgets, timelines, and what one of the clients mentioned in passing. Ignoring the larger context of the design problem, the team focuses on the current list of edits—and rallying for the user is lost in the shuffle. Get introduced to a framework for approaching your WordPress project’s situational analysis from many perspectives, to create value statements that resonate with everyone on your team—including your client’s wallet-bearers.

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