Delivering a fast, performant website is one of the most important elements of building websites and web applications today. The first few seconds of load time can determine whether a user engages with or leaves a site. In this talk, we will look at advanced techniques for optimizing the front-end performance of a WordPress driven website. Including ways to defer and async JavaScript; lazy load images, videos, and other types of content; prioritizing the critical rendering path css for multiple content types; and testing performance.