In the ten years of running a design agency I’ve run into countless freelancers, consultants and business owners that dream of breaking free from the pains of client work by selling a product.

Two years ago I started a successful plugin business and learned what it takes to break from the service mindset and produce a product that you can sell and scale.

In this presentation I discuss how to come up with a viable product, finding the time or resources to build it, marketing the product and what challenges you can expect to face.