Whether you’re redesigning an existing site or starting from scratch, content that puts the user first leads to happier users and better return on investment. User testing helps you understand your users and structure your content for them. It doesn’t require a large team or expensive resources. You can do it yourself, and WordPress makes it easier. We’ll cover card sorting, tree testing, prototype testing, understanding the data you collect and using it to design your content.

Take aways:

How a small team or individual can run effective user tests.
How WordPress makes user testing easier.
How to interpret user data to build a user-focused site.