Knowing your words’ worth: Content creation for websites

This talk will focus on the importance of quality written content for websites and how to create it. The talk would highlight the following topics:

How writing for the web differs from print content creation
Writing SEO content – what it is and why it matters
How to create quality, SEO content for websites: i.e. incorporating keywords and long-tail keywords/phrases; using action words; keeping sentences short and eliminating filler words
Why the quality and usefulness of your content matters to Google (and site visitors)
Why editing is key for good content creation
Brief overview on writing business blogs (if there’s time)

Presentation Slides »