Most freelancers sell WordPress as a service: installing WordPress, customizing WordPress, and extending WordPress. These freelancers, and the services that they offer, share one thing in common: income is directly related to time spent. If you want to make more money, you have to find more clients and put in more hours. It just doesn’t scale.

What if I told you that the opportunity for a product business goes beyond plugins and themes. You can productize your services and scale your work so that your hours don’t increase at the same rate as your profits. Using personal examples and identifying use cases scattered throughout the WordPress ecosystem, I will show how to separate your time from your income with a product approach to selling WordPress.

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