June 26, 2019 — April 6, 2019, 9 am Placerita Canyon Room, University Center, College of the Canyons —
Tania Mulry will share her insights as an agency owner who has leveraged WordPress to create local and national impact and will introduce her unique decision-making framework.
April 18, 2019 — Quand on est en free lance on peut être confronté à ce grand art qu’est la procrastination. On trouve très facilement autre chose à faire plutôt que de rester concentré sur son travail.
En tant que procratinatrice professionnelle, je voudrais partager avec vous les méthodes de travail que j’ai mises en place pour être plus efficace. Cela peut prendre du temps pour les trouver, cela a été mon cas. J’ai testé des méthodes qui au final ne me convenaient pas, d’autres que j’ai tout de suite adoptées. D’ailleurs, j’essaye toujours d’optimiser mes journées.
Ainsi, nous verrons comment mieux nous organiser. Je vous parlerai des outils, des méthodes, des habitudes que j’ai adoptés pour m’aider à rester concentrée, à m’organiser dans mon quotidien, à m’accorder du temps bien à moi.
J’aimerais vous donner des idées, pour que vous puissiez commencer à constituer votre propre boîte à « méthode ».
April 9, 2019 — Many freelancers and design agencies are well aware of the feast and famine cycle that exists. Finding new work is a challenge but it is a constant requirement for generating income in your business. When there is no new work there is no income and cash flow becomes a massive challenge.
The antidote is to generate recurring revenue, preferably on a monthly basis. In this talk I will cover some ways to increase MRR (Monthly Recurring Revenue) and how it benefits you and your clients.
January 27, 2019 — (Hiss in Audio)
“Freelance to Agency: How To Make The Leap This talk is geared towards freelancers who are ready to turn their small business into a full agency. We will go over some of the basics and necessary steps to incorporate a business, and give some tips and advice for freelancers with the entrepreneur bug. This talk is a bit different from many “”how to start a business”” talks, as we will discuss some of the critical support systems needed, and mindset changes that need to take place, when shifting your company from a freelance business to a full agency. A quick rundown of what will be in the speech:
How to stop thinking like a freelancer.
Defining your staff.
Learning to delegate.
LLC vs S-Corp vs Corp: What you need to know, where to file, and how to find legal resources.
Finding the right support system of professionals to get your business started on the right foot.
Increasing prices to pay for your bottom line.
Find the right team members. An overview of how to hire, who to hire, and how to keep your employees happy.
Things to consider when seeking out an office, or location to headquarter your business.
Goal setting: think toward the future.”
January 17, 2019 — “True, successful freelancers convert leads into clients by getting to know their prospects’ biggest issues, and proving themselves to be expert problem-solvers. But the real secret to netting new clients?
Studies show that 80% of prospective clients say “no” before they say “yes.” 90% of sales are lost when no
second contact is made!
I will teach you to create a client pipeline that pays.
Ensure interested leads are the real-deal (no tire-kickers!)
Tailor your marketing efforts to proven lead sources
Develop a client relationship management (CRM) system that doesn’t let you miss an opportunity to connect.
Win new business and customer loyalty with this workshop.”
January 3, 2019 — Some day you may need to make the decision to leave full-time work. Maybe it’s because of a chronic illness, or maybe you have become the caretaker for a family member. Whatever the situation, there are things to consider before — and after — turning in your resignation.
Two years ago, Kerry Putman stopped working full time as a web developer due to health issues. It was a huge change that she was not wholly prepared for. In this talk, Kerry will offer practical advice and self-care tips for dealing with the transformation from full-time employee to freelancer.
December 14, 2018 — If you’re building WordPress websites, blogging, or marketing as a sideline hustle, you may not realize how easily you could next level your work to create a sustainable business model. Perhaps you’ve been thinking about turning your freelance projects into a full-time career. If so, you need to recognize that starting a business is not only a matter of devoting more hours to your craft. In this talk, you’ll learn an eleven step process that will help you find the right clients, create a client-focused website plan, set realistic expectations, and develop a system that will help your WordPress business succeed.
Get ready to be inspired as you learn how you can team with others in the WordPress community, as well as your clients, to create lasting relationships and recurring revenue. You’ll learn how to break free from your comfort zone, modify current habits, develop a business model that works for you, and set up an organized workflow so you can roll up your sleeves and implement your strategies.
September 10, 2018 — Cómo atraer clientes internacionales como freelance
July 8, 2018 — It’s hard to make the change from being a solopreneur to taking the first steps in partnering or hiring and broadening your team. In this talk, we will walk you through the self preparation and tactical best practices to take the first baby steps, walking and then running for both partnering with other freelancers and hiring your first team. We’ll cover how to prepare yourself and your business for an expansion and how to architect the type of team you need. We’ll emphasize the practical “how tos” you’ll need for each step.
July 6, 2018 — Many people want to be freelance but for some reasons don’t dare to give the necessary steps to make that dream come true. I perfectly understand them, I felt uncertainty and fear too. After two failed attempts to become a freelancer I tried again and I made it.
With this talk I want to show you which were those 10 steps I followed to become a Freelance WordPress Developer. It’s not a magic formula, but with your effort and dedication, it can give you some ideas to reach the desired labor freedom.