October 11, 2019 — Dieci anni fa quando si iniziava un’attività la prima spesa erano i biglietti da visita. Oggi si pensa prima al sito. Spesso i freelance creano un sito senza un piano e un obiettivo chiari. È vero che WordPress rende relativamente facile la creazione di un sito, ma sarebbe meglio farsi alcune domande prima di imbarcarsi in questa impresa (sì, è epica e no, non c’è bisogno di imparare a scrivere codice).
Tutti i freelance hanno bisogno di un sito?
Se si decide di crearne uno, quali pagine dovrebbero assolutamente esserci?
Quali informazioni sono utili per i lettori? Quali assolutamente inutili?
E questi lettori poi, chi sono? E come si scrive proprio per loro.
In questa sessione esplorerò delle domande comuni che i freelance hanno prima di costruire il proprio sito e cercherò di dare delle risposte che aiutino in questa epica impresa.
October 3, 2019 — Nahuai Badiola, que del mundo de la neurociencia se ha pasado a desarrollar y a montar un sitio de membresía para ganarse la vida.
June 26, 2019 — April 6, 2019, 9 am Placerita Canyon Room, University Center, College of the Canyons —
Tania Mulry will share her insights as an agency owner who has leveraged WordPress to create local and national impact and will introduce her unique decision-making framework.
April 18, 2019 — Quand on est en free lance on peut être confronté à ce grand art qu’est la procrastination. On trouve très facilement autre chose à faire plutôt que de rester concentré sur son travail.
En tant que procratinatrice professionnelle, je voudrais partager avec vous les méthodes de travail que j’ai mises en place pour être plus efficace. Cela peut prendre du temps pour les trouver, cela a été mon cas. J’ai testé des méthodes qui au final ne me convenaient pas, d’autres que j’ai tout de suite adoptées. D’ailleurs, j’essaye toujours d’optimiser mes journées.
Ainsi, nous verrons comment mieux nous organiser. Je vous parlerai des outils, des méthodes, des habitudes que j’ai adoptés pour m’aider à rester concentrée, à m’organiser dans mon quotidien, à m’accorder du temps bien à moi.
J’aimerais vous donner des idées, pour que vous puissiez commencer à constituer votre propre boîte à « méthode ».
April 9, 2019 — Many freelancers and design agencies are well aware of the feast and famine cycle that exists. Finding new work is a challenge but it is a constant requirement for generating income in your business. When there is no new work there is no income and cash flow becomes a massive challenge.
The antidote is to generate recurring revenue, preferably on a monthly basis. In this talk I will cover some ways to increase MRR (Monthly Recurring Revenue) and how it benefits you and your clients.
January 27, 2019 — (Hiss in Audio)
“Freelance to Agency: How To Make The Leap This talk is geared towards freelancers who are ready to turn their small business into a full agency. We will go over some of the basics and necessary steps to incorporate a business, and give some tips and advice for freelancers with the entrepreneur bug. This talk is a bit different from many “”how to start a business”” talks, as we will discuss some of the critical support systems needed, and mindset changes that need to take place, when shifting your company from a freelance business to a full agency. A quick rundown of what will be in the speech:
How to stop thinking like a freelancer.
Defining your staff.
Learning to delegate.
LLC vs S-Corp vs Corp: What you need to know, where to file, and how to find legal resources.
Finding the right support system of professionals to get your business started on the right foot.
Increasing prices to pay for your bottom line.
Find the right team members. An overview of how to hire, who to hire, and how to keep your employees happy.
Things to consider when seeking out an office, or location to headquarter your business.
Goal setting: think toward the future.”
January 17, 2019 — “True, successful freelancers convert leads into clients by getting to know their prospects’ biggest issues, and proving themselves to be expert problem-solvers. But the real secret to netting new clients?
Studies show that 80% of prospective clients say “no” before they say “yes.” 90% of sales are lost when no
second contact is made!
I will teach you to create a client pipeline that pays.
Ensure interested leads are the real-deal (no tire-kickers!)
Tailor your marketing efforts to proven lead sources
Develop a client relationship management (CRM) system that doesn’t let you miss an opportunity to connect.
Win new business and customer loyalty with this workshop.”
January 3, 2019 — Some day you may need to make the decision to leave full-time work. Maybe it’s because of a chronic illness, or maybe you have become the caretaker for a family member. Whatever the situation, there are things to consider before — and after — turning in your resignation.
Two years ago, Kerry Putman stopped working full time as a web developer due to health issues. It was a huge change that she was not wholly prepared for. In this talk, Kerry will offer practical advice and self-care tips for dealing with the transformation from full-time employee to freelancer.
December 14, 2018 — If you’re building WordPress websites, blogging, or marketing as a sideline hustle, you may not realize how easily you could next level your work to create a sustainable business model. Perhaps you’ve been thinking about turning your freelance projects into a full-time career. If so, you need to recognize that starting a business is not only a matter of devoting more hours to your craft. In this talk, you’ll learn an eleven step process that will help you find the right clients, create a client-focused website plan, set realistic expectations, and develop a system that will help your WordPress business succeed.
Get ready to be inspired as you learn how you can team with others in the WordPress community, as well as your clients, to create lasting relationships and recurring revenue. You’ll learn how to break free from your comfort zone, modify current habits, develop a business model that works for you, and set up an organized workflow so you can roll up your sleeves and implement your strategies.
September 10, 2018 — Cómo atraer clientes internacionales como freelance